Glossary of People, Events, Terms, and Things Found in the Amway Business

Quick Index: Click a Letter
#'s A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


2 to 5: (number)
The number of years distributors claim it will take for a person to reach the Diamond distributor level if he works 8 to 10 hours a week at his business. Amway itself does NOT print any kind of "average" timeframe to reach this level.

3, 2, 1: (expression)
The expression referring to tools bonus made above the 15,000 CV/ 33% level, meaning "3%, 2%, 1%." A distributor can receive a 3% pass-up bonus if one of his personally sponsored distributors does over 15,000 CV that month. This bonus is $450.00 or 3% of 15,000. If the next level distributor also does over 15,000 CV in business, the first distributor will receive a 2% pass-up, or $300.00 (2% of 15,000). If a third downline distributor does over 15,000 CV, then the first distributor receives a 1% pass-up (or $150.00). To see a more detailed example of this, see the Tools and Their CV Values Page.

3 to 12: (number)
The number of months distributors claim it will take for a person to reach the Direct distributor level if he works 8 to 10 hours a week at his business. Amway itself does NOT print any kind of "average" timeframe to reach this level.

6-4-2: (number)
The model of sponsoring found in the SA-4400, used for "illustrative purposes only." One person sponsors 6 people who each sponsor 4 people who each sponsor 2 people. The person on the top will then become a Direct distributor (with 79 people in his group) who should expect to take home about $2,100 (a month) after payments to the downline. Due to the inability to control the downline's business, most distributors CAN NOT build their business this way.
Note: An alternate version of this is 9-4-2 or 9-6-2.

8 to 10: (number)
The number of hours (per week) distributors claim are needed to build the Amway business to the Direct distributor level in 3 to 12 months and the Diamond distributor level in 2 to 5 years. Amway itself does NOT print any kind of "average" timeframe to reach these levels.

1099/ 1099 form: (noun)
A legal form that is filed with the United States' Internal Revenue Service (IRS) which totals how much money someone paid you the previous year. The IRS then uses the total to calculate how much income tax you owe the government. This form is used for any type of product or service sold and is not specific to Amway nor the MLM industry.

10 customer rule: (noun)
This rule states that a distributor must have at least 10 retail customers in order to receive a bonus check from Amway. This rule is ignored by many groups as the upline stresses the movement of tools over the movement of products.
Note: in 1997, this rule was changed: to receive a bonus check, distributors must achieve 50PV each month. The number of customers is now irrelevant.


Active-8: (brand-name)
The Amway-brand-of juice drink. Flavors include grape, orange, and cherry.

Ada: (location)
The city in Michigan (USA) where Amway has its corporate headquarters. There are rumors that the Corporation's leaders are looking to change the name of the city from Ada, Michigan to Amway, Michigan.
ADA: (name, 1)
Abbreviation for "Amway Distributor Association." This is the official name of Amway's distributor sales-force.
ADA: (name, 2)
Abbreviation for "Amway Distributor Association Board." This is a group of people (consisting of representatives from both the Amway corporation and the distributors) who make the rules and regulations concerning distributors' business practices.

Alticor: (brand-name)
Established in October 2000, this is the parent company of Amway, Quixtar, Access, and Pyxis. Its home page can be found at From the "about" page on their website:

"Alticor was announced in October 2000 as the parent company for Amway (direct selling), Quixtar (e-commerce), Access Business Group (business-to-business services in manufacturing and logistics) and Pyxis Innovations (product and sales innovations).

Alticor has its roots in Amway Corp., a world leader in direct selling. Established and owned by the Van Andel and DeVos families, Alticor is committed to such values as quality, ethics, excellence and teamwork, with a strong belief in the power of free enterprise. "

ADA number: (noun)
Also known as a "disributor number", this is the unique identification number given to every person when he becomes a
distributor and is used for all correspondence with Amway. A married couple can share the same number.

Amafight: (verb)
More than a disagreement, this is a fight between two people over any subject regarding building an Amway business. More often than not, the fight is about expenses- the next function is too expensive or the tapes cost too much. Some distributors believe these fights are actually good for married couples and later tell their own story about how they "overcame" their fight.

Amagift: (brand-name)
The Amway-brand-line of gift albums. There are about 25-30 albums altogether that include: baby gifts, "Dad" gifts, "Mom" gifts, "graduate" gifts and more.

Amagram: (brand-name)
The monthly newsletter for distributors published by Amway. It usually has a cover story on a high-level distributor and articles on the various Amway-brand-products. A goal of many distributors is to have their story (and picture) featured as the cover story.

AMO: (name)
Abbreviation for "Amway Motivational Organization." This refers to the collective group of Amway's independent distributors who motivate others by the use of tools.

Amvox: (brand-name)
Owned by Voice-Tel, but marketed under the name Amvox, this is Amway's telephone communication network/ voice mail system (and is considered another tool). Similar to other voice mail systems, it lets distributors send and receive messages from any telephone. Since it is very easy to send messages to other users, it is not uncommon to hear messages that have been passed down from the upline Diamond or even Dexter Yager.
Contrary to Amway's own Right-to-Differ Rule, it is also not uncommon to receive personal, political, or religious messages from upline distributors.

ANA/ ANA legs: (noun)
Abbreviation for "Amway North America." This term is commonly used in Amway literature to refer to the number of legs a distributor has in North America. This number is used to calculate the Amway-paid vacations or other non-monetary bonuses.

ARP/ APR: (name)
Abbreviations for "Automatic Replenishment Program"/ "Automatic Product Replenishment."
See the Automatic Replenishment Program/ Home Shopping: Secrets Revealed Page for more information.

Artistry: (brand-name)
The Amway-brand-line of cosmetics which is promoted to be comparable to such brands as "Clinique" and "Estee Lauder."

attitude session: (noun)
A meeting where an Emerald or a Diamond comes to teach and boost distributors' spirits. A little larger than an open meeting, this meeting costs $5.00 to $6.00.


Better Life Institute (BLI): (name)
The Amway-subsidiary responsible for the marketing of its line of health food: the Modern Magic Meals. BLI also "studies" the effectiveness of the vitamins and dietary supplements produced under the Nutrilite-brand-label. Its president/ spokesperson is "Mama" Pat Zifferblatt, who promotes the latest vitamins at every function.

Blue Vase Award: (noun)
A plaque, signed by Dexter Yager, given to a distributor who has been a go-getter for 3 months in a row. The name of the award is based on the object of a man's quest in the book, The Go-Getter.

"bonus chart": (noun)
Also referred to as "performance bonus chart" or "performance bonus schedule," this is the chart that determines how much money Amway will pay a distributor for the products and services he has sold (either by self-consumption or retailing). This bonus check amount is a percentage based on the distributor's total group PV, then applied to the BV. The performance scale is as follows:

Approx. BV
100 3% 200
300 6% 600
600 9% 1200
1000 12% 2000
1500 15% 3000
2500 18% 5000
4000 21% 8000
6000 23% 12000
7500 25% 15800

The bonus checks are calculated as follows: at the 100PV level, a distributor will receive 3% of the BV (in this case, $200) for a bonus check of $6.00. At the 1000PV level, a distributor will receive 12% of the BV ($2000) for a bonus check of $240.00 (before any payments to his downline).

"bonus check": (noun)
Also referred to as "performance bonus check." This is the commission check paid to the distributor dependent on the his group PV amount, as outlined by Amway's bonus chart. Until recently, this check was paid from each distributor to his downline, starting from the Direct distributor. Now, Amway pays each distributor directly.

book of the month (BOM): (noun)
Considered another tool, this is the monthly, positive business book the upline sells to their group. Sometimes this book is available at local discount bookstores for less than a distributor would pay his upline. Sometimes the book is written by an upper-level distributor, such as Dexter Yager, which means that the book has little value outside of the Amway business.
Usually designated "BK" on tools lists.

"break a kit": (saying)
An expression meaning "to sign up as an Amway distributor and open the kit which contains the legal paperwork and beginning set of products". Also used as an expression to mean "sponsoring someone."
Example: "I broke a kit with John yesterday" (meaning "I sponsored John yesterday").

"(to) break a leg": (saying)
An expression referring to the sponsoring of a new person (or couple) in width and any people sponsored by them at that time.
Example: "I broke a leg yesterday" (meaning "I personally sponsored someone yesterday").
Compare with legs and width

BSM: (name)
Abbreviation for "Business Support Material(s)." Any number of optional, motivational materials available (for purchase) to the distributor-- including (but not limited to): Amvox, audio tapes (GGT and SOT), video tapes, open meetings, seminars/ rallies, and functions. Since these are produced by the AMO's and NOT Amway, they may or may not be covered by any "buy-back" satisfaction guarantee. According to Amway's corporate policies, the purchase of BSM's is "100% optional." According to the AMO's, BSM's are "100% optional, but 100% necessary."
Also known as tools.

BSMAA: (noun)
Abbreviation for "Business Support Material(s) Arbitration Agreement."This is an agreement which is produced by the upline and signed by each and every distributor. Unlike Amway's carbonized, multi-copy sign-up form found in the business kit, there is only one copy to the BSMAA. And once signed, only the upline has the copy. The BSMAA includes the following policies. Click here to read the full text.

2) "You should carefully monitor your purchases of Business Support Materials so that such expenditures do not become excessive."
3) "You must decide how much time (if any) you want to spend attending motivational and training functions and listening to tapes."
4) "Business Support Materials not published by Amway Corporation are not substitutes for official Amway literature or sales and training aids."
6) "If you sponsor others, you have an obligation to train and motivate them whether or not they choose to buy Business Support Materials."
7) "Independently produced Business Support Materials are offered independently of Amway Corporation and have not been endorsed or approved by Amway Corporation." (emphasis mine)
8) Amway acknowledges money is made from the sale of BSM's: "Some distributors who sell Business Support Materials may purchase these items at wholesale prices and resell them for a profit, and speakers at meetings and functions may be paid for their appearance."
9) "Refund Policies. Independently produced Business Support Materials are not covered by the Amway Corporation Satisfaction Guarantee or Buy-Back Rule. However, Amway's Rules of Conduct and this Agreement require the seller of Business Support Materials, upon request, to buy back Business Support Material on commercially reasonable terms for a period of 180 days from the date of purchase."
10) "No one can promise or guarantee that the use of any specific method, approach, or sales aid will result in a more profitable Amway Distributorship or the achievement of any specified level of success in the Amway business. While I understand that some distributors may earn money from selling BSM, no one has made any promises as to my own profitability."
11) "Only items specifically authorized by Amway Corporation for use with prospects may be sold, loaned, shown, or given to a prospect."

"the business": (noun)
Abbreviation for "the Amway business." Distributors use this phrase so they don't have to say the word "Amway" while talking in public. Sometimes further shortened to the informal "the biz."
Example: "You're reading a book by Dexter Yager? Are you in the business also?"

business kit: (noun)
See kit/ business kit.

business manual: (noun)
The book of rules, regulations, and procedures produced by Amway for its distributors. It is found in the business kit and SHOULD BE one of the first materials read by distributors, but is rarely even read. The common thought is, "My upline's teaching me how to build the business, why should I read a manual?"
If a distributor quits the business, the first page of the manual can be returned to Amway for a complete refund of the business kit's cost.
Also called "business compendium."

BV: (noun)
Abbreviation for "Business Volume," also referred to as "volume." This is the dollar value Amway assigns all of their products to "even-out the differences in the world's currencies" (Amway's definition). The formula is roughly (but NOT always): 1 PV = $2 BV (which may or may not have a relation to actual distributor pricing). The average distributor is expected to personally self-consume $200 BV worth of products each month, which would cost between $175-$450 (distributor price).
Compare with PV.


choleric: (personality type)
A personality type found in Florence Littauer's book, Personality Plus. This type is the "leader": he is strong-willed, wants to lead others, and usually considers his way the right way.
Compare with melancholy, phlegmatic, and sanguine

contact: (person)
A person from whom the distributor has successfully received a name and telephone number.
See also prospect.
contacting: (verb)
The act of successfully receiving names and telephone numbers from people.

"content reviewed": (noun)
The phrase (on non-Amway produced material) that shows the information has been reviewed and approved by Amway. This could apply to a BSM or to a web site. It is unknown what action Amway takes against published, non-"content reviewed" material, especially information produced by InterNet Services.

Critic's Choice: (brand-name)
The Amway-brand-line of consumer food products which includes the following: cereal (many choices), peanut butter, jelly, popcorn, mayonnaise, ketchup, mustard, applesauce, and others.

crossline: (person)
Any distributor who is neither in your upline nor downline. Communication between crossline distributors about business, without a common upline present during the communication, is strictly forbidden in the Amway business (even though Amway itself has made no corporate statement on this subject).

crosslining: (verb)
The communication between crossline distributors or the sharing of business information about another crossline distributor.

"(the) curiosity approach": (action)
An on-going approach used by distributors to contact prospects. Rather than tell the prospect everything at once, this approach creates curiosity so the prospect will want to continue to learn more. Part of this approach is to "answer a question with a question" or even "dance around the subject" of what "the business" really is. Obviously, the word "Amway" will not be told to the prospect for a long while still. Some approaches are:
1) "Maybe you can help me out. Are you from around here? No? Where ya from? Get outta here! This is a fluke! Forget what I was gonna ask you! I'm in the process of expanding a business in that area and I'm looking for a 'go-getter' type. Jot your name down on the back of my card and I'll get back to you as soon as I can. Do you know anybody like that?"
Or the shortened version: "'Scuse me, can you help me? Do you live around here? Good, I'm in the process of expanding a business in this area and I'm looking for a... um... a 'go-getter' type. Do you know anybody like that?"
2) "I'm working on a business with some associates and you may qualify. Let me get your number and get back to you later."
3) "I'm working with some business associates and we're looking for some 'key people' to help us."
4) "Have you ever thought about making some extra income? Let me give you a call later in the week an I'll tell you what it is we're doing."
5) "I'm working with some doctors in the area who are looking for some sharp people. Let's sit down later in the week and discuss it."
6) "Have you ever looked at other ways of making money? Let's get together later and talk about it."

CV: (noun)
Abbreviation for "Credit Volume" and is also called "tool volume." This is a number related to the dollar volume of tools sold in a distributor's group (based on a complex formula). The tools bonus is based on this number, which ranges from 9% to 100% of the retail price.
See the Tools and Their CV Values page for a detailed chart.


DBR: (name)
Abbreviation for "Dexter Birdie Rally" referring to Dexter Yager and his wife, Birdie. This was an early version of the weekly audio tape program and has been replaced by GGT and SOT.

Debut: (brand-name)
The Amway-brand-line of feminine hygiene products.

depth: (noun)
The number of distributors in one leg.
Compare with width.

"detailitis": (noun)
The derogatory name for the "disease" distributors are said to have when they start to question the details of the business, such as: the calculation of bonus payments, the number of people they have to sponsor, or even dwelling on "negative" information. Distributors are taught not to worry about the details since "everything will fall into place" if they keep showing the plan.

Rich DeVos: (person)
One of the two co-founders of Amway. He is one of the richest men in the Unites States, and owns the following: the Orlando Magic basketball team, the Orlando Solar Bears ice-hockey team, the new RDV Sportsplex, as well as major stock options in both Amway Asia and Amway Japan.

Diamond: (person)
A Direct distributor who has 6 Profit Sharing Direct (PSD) distributor legs. Most distributors consider this the ultimate goal and it is at this level that distributors start to see the large income. Beyond this level, there is Executive Diamond (9 PSD legs), Double Diamond (12 PSD legs), Triple Diamond (15 PSD legs), Crown (18 PSD legs), and Crown Ambassador (20 PSD legs); each with its own bonus money.

Direct/ Direct Distributor/ DD: (person)
Any distributor who has achieved 7500PV or more in one month. This label applies from the Silver Direct all the way up to the Diamond level. The name originally referred to the distributor's ability to order directly from the RDC instead of through his upline. This is considered the first major goal for many distributors.

distributor: (person)
Any person (or couple) who has been legally authorized by the Amway Corporation (by signing and returning the proper paperwork found in the business kit) to sell products found in the Amway catalogs. Distributors are NOT employees of Amway and do not receive any kind of wages from the corporation.
NOTE: The name for these people has been changed from "distributor" to IBO as of May 13, 1999.

distributor pricing: (noun)
The amount of "real money" an item costs a distributor to either self-consume or retail.

Double X: (brand-name)
The multi-purpose dietary supplement sold under the Amway subsidiary, Nutrilite. It contains high doses of all the major vitamins (A, B, C, and E) as well as many minerals, but does not contain caffeine. Distributors claim that Double X increases their energy level and helps keep them awake after a late-night plan. An early version of this product was sold by Rich DeVos and Jay VanAndel before they formed Amway.

downline: (noun)
Any distributor that you have sponsored into the Amway business, or anyone that they have sponsored. In some cases, over years, this line can run thousands of people in depth.

dream: (noun)
1) A person's wishes or desires that are the motivation for building the Amway business. The dreams can be anything at all: from a big house, to an exotic car, to quitting your job, to more time for vacations, to sending your kids to college. When a person first starts the business, he is told to stick pictures of his dreams on the refrigerator to remind him why he is building the business.
2) The wishes or desires of a person that are manipulated by the
upline to keep the person building the Amway business, implying that if a person were to quit the business, he would lose his dreams. (Example: "Do you really want your dreams? Then keep building the business!")

dreambuild: (verb)
Any act to build up a person's
dreams. This could be talking with prospects about what they want in life or it could be talking to distributors to motivate them to build their Amway business.
Example: "I went dreambuilding with John today- we went to the exotic-cars dealer and looked at the Ferrarris he really likes."

Dreamer: (rock band)
The "house band" in many
organizations which performs at functions. Most of their songs help bolster distributors' spirits, with songs like, "On the Cover of the Amagram" and "Nothin's Gonna Stop the Rhino." They have recorded a number of CD's and cassettes which are available for purchase.


edify: (verb)
Normally used to describe the act of respecting or "talking good" about another person, this is taken to extremes in the Amway business. Distributors are taught to NEVER be disrespectful or say anything bad about their upline, no matter the subject or the distributor's feelings.

Emerald: (noun)
A Direct distributor who has 3 Profit Sharing Direct distributor legs.

Empire of Freedom: (book)
A book, written by James Robinson in 1996, which talks about Amway's expanding global market. He uses detailed stories and interviews with distributors to show how Amway is helping bring "free enterprise" to undeveloped nations. This book is available in bookstores and costs about $25 to $30 (hardcover).

excuses: (noun)
Any number of reasons (sometimes legitimate, sometimes not) why people decline to join or decline to build the Amway business. Most distributors are taught to accept almost NO excuses from people, and, in turn, teach people not to let their own 'excuses' stop from building the business.
For example, if someone said, "I can't go to the next function because my credit card debt is too high already," the response would be, "Oh, that's just an excuse. You could go if you really wanted to."


fiscal year: (noun)
The twelve months (from September 1 to August 31) that Amway uses to track their yearly statistics. Due to the fact that a lot of time is required to calculate these numbers, Amway usually does not release their fiscal information until January of the following year. For example, fiscal year 1997/1998 runs from September 1, 1997 to August 31, 1998 and the information is released in January 1999.

follow up/ follow through: (meeting)
A second meeting held 24-48 hours after the distributor has shown the plan to a prospect, under the guise of getting the overnight pack back, but in reality, to invite the prospect to the next home meeting, the next open meeting, or to a meeting with the upline.

FORM: (noun)
Abbreviation for "Family, Occupation, Recreation, and Money (or Miscellaneous)." This is how distributors open conversations with prospects- they start talking about these subjects. By paying close attention to the conversation, the distributor then tells the prospect how "the business" can help. This approach has probably created the most controversy. Rather than view people as people, distributors tend to view people only as potential downline. People gradually become objects as distributors start to think, "Ah, who really cares what they think. I just need to find their 'why' and they'll get in."

Formucare: (brand-name)
The Amway-brand-line of medicine which includes aspirin, cold medicine, children's medicine, and others.

FTC: (government agency)
Abbreviation for the "Federal Trade Commission". It is the United States' governmental agency responsible for the regulation of trade and commerce. The FTC investigated the Amway business in 1979 and found it to be legal due to the fact that Amway enforced its rule that distributors must retail products to at least 10 customers. In the years since then, Amway has become less of a product-business and more of a tools-business. The FTC has not investigated Amway a second time.

function: (meeting)
Also referred to as a "major function." A large meeting (held from Friday night to Sunday morning) which includes speeches from Diamond distributors, a live band (usually Dreamer), and a few motivational/ professional speakers. Such functions include "Dream Weekend," "Free Enterprise Weekend," "Family Reunion Weekend," "Leadership Weekend," and others. Usually held at a convention center or sports stadium to accommodate a very large number (2,500-3,000) of people. "Free Enterprise Weekend" may have as many as 30,000-35,000 people in attendance and past speakers included Zig Ziglar, Les Brown, President Ronald Reagan, Speaker of the House Newt Gingrich, and Amway Crown Ambassador Dexter Yager. The function usually costs between $150 to $250 per person for a ticket (plus the expense of a hotel room, meals, and travel time).


GCS: (name)
Abbreviation for "Gooch, Childers, Stewart" referring to 3 Diamonds: Hal Gooch, Bill Childers, and Kenny Stewart. These are audio tapes that have been produced for their group, but have been replaced by GGT and SOT.

Gemstone Video: (name)
The InterNet Services-subsidiary video production company which records speeches at the functions for later resale as video tapes. Some other videos they produce include the "Lifestyles" series which profile a high-level Diamond distributor, and videos explaining the benefits of "owning your own business" to be used with prospects.

GGT: (name)
Abbreviation for "Go-Getter Tape"; refers to one of the audio tapes available for purchase each week. This tape costs around $6.00 and distributors are expected to purchase both GGT and SOT every week if they want to be successful. Although distributors rationalize this cost as a "necessary business expense," they are completely unaware that these tapes are created and sold by the producers (InterNet Services) for around 50 cents each (as seen on InterNet Services' website). The difference between the $6.00 (distributor price) and the $0.50 (production price) is divided between the upline Diamonds, Emeralds, and PSD's.
See also SOT and BSM.

Glister: (brand-name)
The Amway-brand-line of health and personal hygiene products which include the following: toothpaste, mouthwash, chewing gum, Sweet Shot breath spray, and others.

Go Diamond: (meeting)
A meeting (usually held 1 or 2 days before the "Free Enterprise" function) which is restricted to distributors at the Direct level and above. Higher-level information is distributed at these meetings and Diamond distributors motivate these distributors to "go diamond" themselves. This meeting costs between $150 to $250 (in addition to the function that follows), as well as the expense of staying in the hotel room for extra nights.

Go-Getter: (name)
1) A distributor who completes the following in one month's time: shows the plan 15 times, does 100 personal PV, is on SOT and GGT, and purchases that month's function or seminar/ rally tickets. Although there is no money paid from Amway for completing this, if a distributor is a go-getter consistently every month, he will be considered successfully working to build the business.
2) A self-motivated person who wants to "succeed in life." This definition only applies to people in who are being prospected. Distributors are considered go-getters ONLY if they meet the first definition and new people should NOT confuse the two definitions.

The Go-Getter: (book)
A book contained in the toolbox that tells the story of a man who must retrieve a blue vase to be promoted to a new job. In order to get the blue vase; however, the man must overcome an almost impossible number of obstacles. Since the man does not give up and eventually does retrieve the blue vase, he is given the name "go-getter."

"going -": (saying)
An expression used to convey the fact that you are building the business. Example: "Going Diamond" means you are building the business to get to the Diamond distributor level. At any given time, virtually every distributor is either "going direct" or "going diamond" or both.

group: (noun)
Every person in a distributor's downline.


Brig Hart: (person)
An ex-hippie surfer who "sold a bag of dope to purchase his kit" (as the story goes), he has become a Double-Diamond distributor. Near the end of 1997, he brought a lawsuit against members of his upline AND downline alleging he was not receiving his proper share of profits from the sale of tools. This lawsuit (filed in Jacksonville, FL) was one of the first documents (available to the public) to reveal that upper-level distributors made large sums of money from the sale of tools.

home/ house meeting: (meeting)
A smaller version of an open meeting, but held at a distributor's house. Usually accommodates 10-15 people, this meeting is generally free and Amway food products are served as refreshments.
Comapre with open meeting.

How to Win Friends and Influence People: (book)
A book, written by Dale Carnegie in the late 1920's, which outlines a basic philosophy for dealing with people. Not a book on how to manipulate people, it is a common-sense guide for getting along with other people. This book is included in the toolbox and costs about $5 to $6 (but is also available in bookstores).

HSD: (name)
Abbreviation for "Home Shopping Delivered."
See the Automatic Replenishment Program/ Home Shopping: Secrets Revealed Page for more information.


IBO: (name)
Abbreviation for "Independent Business Owner." This is the new name (as of May 13, 1999) for Amway's distributors. According to Dave Van Andel, "[Amway] leadership has recommended this name change," and, "For the first 40 years of our history, the official term [has been] 'distributor.' So changing [the name] after all these decades to [IBO] is really significant. [The term 'IBO'] more accurately describes [distributors] and presents an enhanced image to others of what [they] do." INA: (name)
Abbreviation for "International Networking Association." This is a "company" name used by a group of Diamonds to further disguise the fact that they are in the Amway business. A new distributor may even claim, "I'm not in Amway, I'm in INA."
See also WWDB.

"independent contractors": (noun)
This is Amway's official relationship with its
distributors: each person (or couple) is their own "small business owner" who has contracted to sell products found in the Amway catalogs.

"Intent to Continue": (noun)
A form that a distributor receives in November that states he will be renewing his distributorship for the following year. Distributors must full out this form EVERY year if they wish to remain distributors. There have been rumors that Diamond distributors have lost their business because they forgot to send back the proper renewal forms. It was not until 1997 that Amway started to offer automatic renewal for distributors.

"interactive distribution": (noun)
One of the many phrases used to describe the Amway business without using the word "Amway." This phrase may have been chosen since many people associate the word "interactive" with hi-tech companies (instead of the Amway business).
See also network marketing.

InterNet Services: (name)
The company, owned by Dexter Yager, which produces a vast majority of the support tools sold to distributors. NOT to be confused with the computer Internet/ World Wide Web.

ITL: (name)
Abbreviation for "International Tool," it is the designation on many tools.


Ja-Ri: (name)
The "dummy" company created by Rich DeVos and Jay VanAndel to handle the money they earn from being active distributors. By redirecting the money through another company, Rich and Jay can hide the fact they are earning bonus checks from every single distributor in the Amway business (their downline). This term could be the abbreviation for "Jay" and "Rich."

joint-venture: (name)
This is the term many distributors use to explain the relationship between Amway and the companies whose products and services are found in the Amway catalogs. The term implies that Amway and the other companies jointly created Amway's distribution method. Distributors commonly claim this relationship when they show the sales and marketing plan. In fact, there is absolutely NO "joint-venture" whatsoever- Amway is simply another reseller, not unlike Wal-Mart and K-Mart. Go to the Comments on An Open page to see statements from both Dick DeVos and a few outside companies.


"kit"/ business kit: (noun)
A box of legal paperwork and products which a person must purchase to establish himself as a legally authorized Amway distributor. A person must sign a carbonized, multi-part form (which has a number of return policies listed on the back) to become a distributor. The entire kit costs around $150 and is generally considered the first business expense.


leadership bonus: (noun)
A check (paid by Amway) that a distributor receives when one of his personally-sponsored distributors becomes a Direct distributor. The amount of the check usually ranges from 2% to 4% of the BV in that distributor's group and comes from a "bonus pool" of money.

legs: (noun)
Any downline line of sponsorship; also the same as width. Example: If you have 2 legs, you are 2 in width.
See also break a leg.

LOC: (brand-name)
Abbreviation for "Liquid Organic Cleaner." This is the Amway-brand-all-purpose cleaner. This was one of Amway's first products and has been in use since the 1950's.

line of sponsorship/ LOS: (noun)
See upline. local group: (noun)
Any downline distributors that are within a 2 hour drive (one-way).

long distance group: (noun)
Any downline distributors that are more than a 2 hour drive (one-way) away.


Meadowbrook: (brand-name)
The Amway-brand-line of paper products which include paper towels, hand tissue, toilet tissue, and others.

"meeting after the meeting": (meeting)
An informal meeting (for coffee or a snack) held at a local coffee shop or diner just after a formal meeting such as an open or seminar. This is even more "optional" than the other meetings, but if a distributor "really wants to build big," he will sit and eat with his upline.
24-hour diners such as "Denny's" have been known to be swamped with distributors at 11:00pm (or later), right after a seminar finishes.

melancholy: (personality type)
A personality type found in Florence Littauer's book, Personality Plus. This type is detail-oriented: he wants all the details, likes "crunching the numbers" and is slow to express emotions.
Compare with choleric, phlegmatic, and sanguine

MLM/ MLM business: (noun)
Abbreviation for "Multi-Level Marketing." The term refers to any business that uses independent
distributors to sell products/ services and recruit other distributors (who become their downline) to do the same. Amway is the largest MLM company in the world, both in number of distributors and annual revenue.

MLM harassment: (verb)
The prospecting and/ or recruiting of people which causes them to feel uncomfortable due to the persistent, unwanted advances by a distributor to join his MLM business. This could occur in a place of work, a place of worship, or any place the distributor could prospect another person. MLM harassment is similar to sexual harassment in that a superior may demote or withhold a promotion if the person refuses to join the MLM business. Some organizations (such as the military) have banned prospecting their personnel while on their property to prevent MLM harassment.

Modern Magic Meals: (brand-name)
The line of quick, microwave-able meals sold under the Amway-subsidiary, BLI. Meals include turkey entrees, macaroni and cheese, side dishes, and others.


names list: (noun)
Also referred to as "prospect list" or "contact list." This is the list of names and telephone numbers of people a distributor has written down to whom he will show the plan. If the list has not been written on paper, most distributors do not consider it a list at all. This list is usually written on carbon paper: the distributor keeps one copy and his sponsor keeps the other copy. This is so "the names won't get lost." In reality, the sponsor (and by extension, the upline) can have a new list of people of their own if the distributor quits the business.

network marketing: (noun)
One of the many phrases used to describe the Amway business without using the word "Amway." This phrase was popular when "networking" was considered a novel idea.
See also interactive distribution.

Network of Champions: (book)
A book, written by Shad Helmsettler in the early 1990's, specifically for the Amway distributor. He includes many reasons why Amway is the "right" business and even includes some self-talk motivational scripts. This book is included in the toolbox and costs about $10 (but is also available in bookstores).

"no-show": (saying)
The somewhat derogatory expression used to describe a prospect who did not show up to meet with a distributor at the mutually agreed upon time and location. Higher-level distributors have recounted entire stories based on the time and energy expended just to have a "no-show."
Example: "How did your plan go?" "It didn't. The guy was a no-show."

Nutrilite: (brand-name)
The Amway-brand-line of vitamins and dietary supplements which include the following: Double X, Chromium Piccolinate, Calcium Magnesium, Vitamin B, Ginseng with Ginko Biloba, and others. Nutrilite actually existed before Amway and its two top salesmen were Rich DeVos and Jay VanAndel. Early in Amway's history, they bought up the Nutrilite label to market the line of vitamins through the Amway business.

"nuts and bolts": (noun)
The term used to describe a home meeting where an upline teaches the group techniques about building an Amway business. Due the material presented (and the fact that the name "Amway" is mentioned), this is not a meeting that prospects are invited to attend.


open meetings: (meeting)
Abbreviation for "Open Opportunity Meetings." A meeting held (usually every two weeks or every week) where distributors can bring new people/ prospects to see the sales and marketing plan presented by a Direct distributor, and meet the upline. Usually held at a local hotel's meeting room to accommodate a large number (50-100) of people, this meeting generally costs about $5.00 (or $6.00) for distributors and is free for non-distributors. Critics contend that this meeting is simply used to reinforce the upline's values and the number of new people at the meeting is irrelevant. For more information, read Inside Open Meetings.
Compare to seminar/ rally.

organization: (noun)
Another term for group but is generally used to refer to large groups.

overnight pack: (noun)
The material given to a prospect by a distributor to be looked at after the distributor has left and to be given back the next day during the follow up. The pack usually contains some positive audio tapes, some literature about the Amway corporation (including the SA-4400), and possibly a video tape. The distributor's expense for this is about $35 to $50 depending on the material included.

override: (noun)
See pass-up.


pass-up: (noun)
The tools bonus payment made to a distributor when he has over 4,000 CV in one group AND one of his downline distributors achieves over 15,000 CV in one month. The payment of the pass-up is usually 3%, 2%, and 1% (3-2-1) of the downline distributors CV amounts.
To see a more detailed example of this, see the See how much money upline distributors really make on tools page.

Pearl: (person)
A Direct distributor who has sponsored 3 distributors who have achieved 7500PV, but who have not yet become Profit-Sharing Directs.
Note: This level is obsolete and has been restructured to become Sapphire.

"performance bonus chart": (noun)
See bonus chart.

Personality Plus: (book)
A book, written by Florence Littauer, which classifies people's personalities into four types: choleric, melancholy, phlegmatic, and sanguine. Although the author stresses the personality types are to help relationships with people, distributors commonly use the categories to "pigeon-hole" people- virtually manipulating them by "pressing the buttons" of their personality type.

phlegmatic: (personality type)
A personality type found in Florence Littauer's book, Personality Plus. This type is the "peacekeeper": he avoids fights, is usually laid-back, and is sometimes too passive to take action.
Compare with choleric, melancholy, and sanguine

pin recognition: (action)
A process held at the monthly seminar/ rally, or at the major function, where distributors are recognized for their achievement at various levels of the business: 1000PV, 2500PV, 4000PV, 7500PV/ Silver Direct, Profit-Sharing Direct, Ruby, Sapphire, Emerald, and sometimes, Diamond. Note that this recognition is for achieving PV amounts, NOT dollar or sales amounts.

plan/ "the plan": (noun)
Abbreviation for the Amway sales & marketing plan. PMA: (name)
Abbreviation for "Positive Mental Attitude." This is the "mindset" impressed upon distributors- a mindset built upon self-help/ "positive" business books, audio tapes, and meetings. This "mindset" keeps the distributor from becoming "negative" about the business, as well as helps to stop any "critical" thinking. As along as the distributor has a positive attitude, he will be less likely to question the business.

Positrim: (brand-name)
The Amway-brand-line of health food which includes: sport "power-bars," health drink mixes, and others.

Proctor & Gamble: (company)
A large, international manufacturer of consumer products who is Amway's main competition. A number of years ago, Proctor & Gamble filed a lawsuit against Amway (and a number of distributors) alleging that Amway actively encouraged a rumor that Proctor & Gamble's corporate symbol was "satanic." The lawsuit and issue is still being debated. Proctor & Gamble has also filed many lawsuits against Amway alleging price fixing, fraud, misrepresentation, and other charges.

products: (noun)
Any item that is available for purchase through any of the Amway catalogs and is shipped either from Amway itself or a Regional Distribution Center. These items could be Amway's own products or from a number of different manufacturers. But, they are all covered by Amway's rules and satisfaction guarantees.

product fair: (meeting)
A meeting held in place of a seminar or rally that promotes Amway's products. A number of booths are arranged around the room to promote one particular product or service. Samples of the food and beverage products are available to taste. Before the fair starts, a speaker usually explains the benefits of some of the products.

product pickup: (action)
The meeting (usually once a week) where a distributor drives to his sponsor's house to pickup and pay for all the products that he ordered the previous week. Each distributor does this in turn- you go to your sponsor's house and your downline comes to your house.
Note: This is almost obsolete since many groups have switched over to the ARP service.

Profiles of Success: (book)
A book (published by InterNet Services) which has both stories and pictures about various Diamond distributors. Each story tells both the distributor's lifestyle and a brief history (the "struggle" to build the Amway business). Amway has stated that using this book to help sponsor a prospect is against its rules. Critics contend that, since the Diamond's income comes from the sale of tools, this book misrepresents the income potential: prospects believe the lifestyle has been acquired from Amway bonus checks. This book is included in the toolbox and costs about $30 to $35.

Profit Sharing Direct (PSD): (noun)
A Direct distributor that has sustained the level of 7500PV for at least 6 consecutive months in Amway's fiscal year of October to September. He is entitled to a leadership bonus check paid by Amway.

Promises to Keep: (book)
A book, written by Paul Cohn in the early 1980's, describes Amway's struggles as well as answers many questions people have about the Amway business. Written in the early 1980's, there is almost no mention about the Canadian tax-fraud scandal and most of the information is very outdated. This book is available in bookstores and costs about $6 or $7.

"Promote, Promote, Promote": (saying)
This is what distributors are taught is their "job": they are to promote the tools and functions. The rationale from the upline is: more people at a function equals more people in the group. In reality, the more a distributor sells the tapes and function tickets, the more money the upline distributors make from the sales of these items. This is in stark contrast to the belief that a distributors' job is to sell the Amway products to make money for both Amway AND himself, as well as the belief that the Amway business is not a second "job."

prospect: (person)
1) Any person that a distributor approaches about showing them the Amway business.
2) Any person who is interested in building an Amway business but has not yet become a distributor.
See also contact.
prospecting: (verb)
The act of approaching a person in an attempt to show them the Amway business.

PV: (noun)
Abbreviation for "Point Value," also referred to as "points." Amway assigns a point scale to all their products to "even-out the differences in the world's currencies" (Amway's definition). The formula is roughly (but NOT always): 1 PV = $2 BV (which may or may not have a relation to actual distributor pricing). The average distributor is expected to personally self-consume 100 PV worth of products each month, which would cost between $175-$450 (distributor price).
Compare with BV.


Q-12: (meeting)
A weekend-long meeting which is restricted to distributors who have sustained the level of Profit Sharing Direct for all 12 months in Amway's fiscal year of October to September. Higher-level information is distributed at these meetings and Diamond distributors motivate these distributors.

Queenware: (brand-name)
The Amway-brand-line of cookware, including pots, pans, and serving dishes.

Quixnet: (brand-name)
The name for the Internet Service Plan/ Provider (ISP) offered by Amway/ Quixtar. Its service includes both connection to the Internet and extensive blocking software.
See the News About Quixtar/ Amway's 'E-Commerce' Internet Strategy Page for more information.

Quixtar: (brand-name)
Pronounced "quick star," this is a new, online business opportunity patterned after the Amway business. Officially a "sister company," of the Amway Corporation, it is owned by the same people (Rich DeVos and Jay VanAndel) and will have the same upper-level distributors as the Amway business. It will market/ sell the same Amway-branded products (such as Artistry and Nutrilite). Quixtar 'dealers' will now be called IBO's instead of distributors. But, instead of word-of-mouth advertising, Quixtar will rely on the power of the Internet to spread.
Quixtar did not officially "open for business" until September 1, 1999. And, before then, there seemed to be an issue with signing people up: (according to Amway's Ken McDonald), "[To] sign someone up or make them believe that they are now [an IBO] is not only wrong, it's unethical, because a person can't be part of something that doesn't exist."


Regional Distribution Centers: (noun)
Also referred to as "RDC" or "service centers." These are warehouses that service a local area for shipments and returns of products, to take the load away from the Amway's central location.

RDV Sportsplex: (noun)
A sports/ health club complex located in Maitland, FL (USA), just north of downtown Orlando. The sportsplex was financed, built, and is owned by Rich DeVos. The general public may or may not be aware that the initials "R.D.V." stand for Rich DeVos.

relationshipbuild: (verb)
Any activity that serves to strengthen the relationship between people. This term is used when distributors fail at contacting. This gives the impression that they were "working the business."
Example: "We didn't get any phone numbers when we were out, so we did some relationshipbuilding instead."

renewal: (verb)
See Intent to Continue.

retailing: (verb)
The practice of a distributor reselling Amway products at a profit. The distributor keeps the difference between the distributor pricing and the retail pricing as profit for himself, which ranges from 10% to 50% depending on the product. Many distributors consider this a "last resort" method of making money in the Amway business; the preferred method is to sponsor more people. Up until a few years ago, Amway had a rule stating that a distributor must have at least 10 retail customers to qualify for a bonus check.
This is also known as selling. Compare with self-consumption.

retail pricing: (noun)
The amount of money a product costs for anyone who is not a distributor. Although a vast majority of Amway's customers are their own distributors (who pay distributor pricing), Amway uses retail pricing to calculate their annual revenue.

retail store: (noun)
To comply with a recent decision from the Chinese government against all MLM businesses, Amway agreed to start selling its products (in China) by converting their RDC's into retail stores. Customers can still buy products from distributors, but they can choose to shop at the retail store instead. Click here to read the full story on the Deceptions, Misrepresentations, and Half-Truths found in the Amway Business Page. This conversion from distributor-only selling to retail selling raises some points:
1) Can distributors earn bonus checks from their downline if people can just go to a store to buy the products?
2) And if people aren't buying products from other distributors, will the tools business spawn its own motivational business, separate from Amway?

"rhino": (metaphor/ saying)
This saying compares the animal's characteristics to the distributors' tenacity to "plow through" negativity and to have a "tough hide" to withstand rejection. At many rallies, distributors are known to chant "Nothin's gonna stop the rhino" to bolster their ability to keep building the business despite the negativity.

"Right-To-Differ" Rule: (noun)
Found in the Amway Business Manual, this is a rule that states distributors must not use the Amway business as a platform for their own beliefs:
"On all other issues not specifically affecting the operation of their Amway businesses, Amway distributors have the right to hold differing viewpoints, without their differences jeopardizing their status as Amway distributors or their business relationships with other distributors.
"If the business platform becomes a pulpit for preaching religious doctrines or political causes, people with differing beliefs who attend what they expect to be a business meeting, are turned away- or turned off- from Amway. In essence, they are denied their right to participate in a business opportunity."
This rule is frequenly ignored by upline distributors who send religious and political messages through the Amvox telephone system and promote Christian-based books as Book of the Month.

ruby: (person)
A Direct distributor who has achieved 15,000 PV in the Amway business.


SA-4400: (noun)
This is the "legal paperwork," published by Amway, which explains how a person can make money in the Amway business, as well as other statistics. This paper is often overlooked by new prospects and dismissed by distributors. Inside, the SA-4400 explains the following (according to the 1997 version):
1) 41% of all North American distributors are considered "active". The definition of "active" is defined as well.
2) To become a Direct distributor, a person should sponsor 6 people who sponsor 4 people who sponsor 2 people (6-4-2). It further states that only 1 in 45 Directs have built their business this way.
3) Of all "active" distributors, only 2% qualified to be a Direct distributor.
4) Of all Direct distributors, only 1.7% of those qualified to be a Diamond distributor.
5) "...some distributors are compensated for their efforts outside of the Sales and Marketing Plan..." An inference to the money made from the tools-business.
Note: This piece of literature is now used as a companion piece to InterNet Service's sales & marketing plan. The number "SA-4400" is simply the product number for this piece of literature and has no other significance.

SA-8: (brand-name)
The Amway-brand-laundry detergent. This was one of Amway's first products and has been in use since the 1950's.

(the) sales & marketing plan: (noun)
Also called "the plan," it is the marketing literature that a distributor shows a prospect which contains the information to interest the prospect in building an Amway business of their own. It contains the following information:
1) It helps distributors write down the prospect's dreams.
2) It implies that anybody can reach the Direct distributor level in the next 3-12 months and the Diamond distributor level in the next 2-5 years by working 8-10 hours a week.
3) By sponsoring 6-4-2, the prospect can expect to make about $2,100 a month.
4) An overview of both the Amway Corporation and the tools support system.
5) A new section devoted to showing prospects how they can save time and money by shopping through the Amway catalogs.
Note: This piece of literature is NOT (again, NOT) produced by Amway. It is a product of InterNet Services. Even though distributors are currently using it, the 1998 version (the DST-104) has NOT been "content reviewed" by Amway.

sanguine: (personality type)
A personality type found in Florence Littauer's book, Personality Plus. This type is the "fun-maker": he is extremely outgoing, likes lots of activity, and is sometimes absent-minded.
Compare with choleric, melancholy, and phlegmatic

sapphire: (person)
A Direct distributor who has 2 Silver Direct distributor legs.

Satinique: (brand-name)
The Amway-brand-line of hair care products which include shampoo, conditioner, hair spray, and others.

self-consumption: (verb)
The practice where distributors switch from using store-brand-products to using ONLY Amway-brand-products. Instead of retailing, each distributor "re-directs his buying power" and teaches this to any new people he sponsors.
Compare with retailing.

selling (verb)
The common practice of exchanging products for money. In the Amway business, distributors are taught not to concern themselves with selling (or retailing) products. Instead, they should concentrate on "buying from themselves" (called self-consumption) and sponsor more people. Even though the FTC, in their 1979 ruling, mandated that ALL Amway distributors must have (and must prove that they have) 10 customers (the 10 customer rule), this is ignored by many groups. In fact, even though the FTC ruling should affect every distributor, Amway has always claimed that it is up to the individual Diamond to enforce the 10-customer rule in their own group.
Selling products is rarely mentioned by the upline, and when it is mentioned, selling products is the way for distributors to make enough money to attend the next function- NOT so they can make extra money for themselves. In other words, whenever a distributor makes some extra money, it should be spent on an item that profits the upline.

Sidney Schwartz: (person)
Long-time critic of Amway and author of the website, "Amway: The Untold Story," he has been studying Amway for over 8 years. He also served as a consultant to Proctor & Gamble when they sued Amway. In fact, Amway had even printed a "corporate statement" about their position towards Sidney. He recently took down his website at Amway's request, but the information was repeated on a number of "mirror sites." By October of 1998, his website was back online with new information. Contrary to the beliefs of many distributors, Sidney has never received any kind of payment or compensation for his website.

seminar/ rally: (meeting)
A motivational meeting (usually held once a month) for an entire evening and is broken up into three sections. First, the visiting Diamond distributor or Emerald distributor will give a teaching speech. Second, there is Pin recognition. And, third, the speakers tell their own Amway success story. Usually held at a local hotel's smaller ballroom to accommodate a larger number (200-400) of people, this meeting generally costs between $12.00 to $15.00.
Compare to an open meeting.

service centers: (noun)
Another name for Regional Distribution Center (RDC).

Silver Direct: (person)
A distributor who has achieved 7500PV in one month. If he maintains this for 6 months in a row during a fiscal year, he will become a Profit-Sharing Direct.

"show-the-plan"/ "STP": (saying)
1) An abbreviated expression meaning "to show someone the Amway sales & marketing plan."
2) An expression for the actual work done by distributors to sponsor people into the Amway business. Amway's statistics have shown that if a distributor shows X number of plans, Y number of people will be sponsored.
3) This can also be used as a verb: if you "STP" a person, you have shown him the Amway sales & marketing plan.

SOT: (name)
Abbreviation for "Standing Order Tape"; refers to one of the audio tapes available for purchase each week. This tape costs around $6.00 and distributors are expected to purchase both GGT and SOT every week if they want to be successful. Although distributors rationalize this cost as a "necessary business expense," they are completely unaware that these tapes are created and sold by the producers (InterNet Services) for around 50 cents each (as seen on InterNet Services' website). The difference between the $6.00 (distributor price) and the $0.50 (production price) is divided between the upline Diamonds, Emeralds, and PSD's.
See also GGT and BSM.

speaking fee: (noun)
The amount of money paid to a Direct distributor (or above) for speaking at an open, a seminar, or at a function. The fee is determined by the level of the distributor: Diamonds receive more than Emeralds who receive more than Directs.

sponsor: (person)
A current distributor that shows someone else the marketing plan and invites them to become a distributor themselves in accordance with Amway's rules and regulations. A person can not become a distributor without a sponsor.
sponsoring: (verb)
The act of "recruiting" people into the Amway business.

"stinking thinking": (noun)
The derogatory name for a distributor's "condition" when he makes negative comments about life or the Amway business.
"stinking thinking loser": (noun)
The derogatory name for a person who has "stinking thinking" and who has quit the Amway business. After all, distributors claim, only "winners" build the business.

Sweet Shot: (brand-name)
The breath-freshener spray sold under the Amway subsidiary label, Glister. The spraying noise can be heard repeatedly during meetings as distributors over-use this product. As a critic said, "I've never seen so many people need to freshen their breath so often."


TCT: (name)
Abbreviation for "The Crowning Touch," it is the designation on many tools that are designed to help distributors market Artistry products.

TL: (name)
Abbreviation for "Tool," it is the designation on many tools.

tools: (noun)
See Business Support Materials (BSM).

toolbox: (noun)
An "optional" box of Business Support Materials which a person purchases when he first becomes a distributor- usually the same night he purchases the business kit. This toolbox contains: a set of 6 to 8 audio tapes, a set of 15 plans, the Profiles of Success book, two Amway-positive business books, and some sales and marketing literature. The entire cost is about $200 to $250 and is generally considered the second (or sometimes, the first) business expense.
If a person can only afford either the business kit or the toolbox, the upline will tell him to purchase the toolbox. And, rather than become an "official" distributor by completing the paperwork in the business kit, a person has just given their money to the upline (and for items not covered by Amway's "satisfaction-guarantee," as well).

tools bonus: (noun)
Similar to the bonus check paid on products, this is a check paid to a distributor from his upline based upon how many tools were sold in his group. A vast number of Diamonds make more money from the tools bonus than from the sale of products. Also called "tape break."


upline: (noun)
Also called "line of sponsorship/ LOS," this is line of sponsorship which starts at a distributor and includes his sponsor, and his sponsor, and his sponsor, etc. This line extends all the the way up (usually through Dexter Yager) to Rich DeVos or Jay VanAndel.


volume: (noun)
See business volume.

"volume bonus": (noun)
Another name for tools bonus, but without using the word "tools."


warehouse authorized distributor: (noun)
distributor that has been authorized by his Direct to order products directly from the RDC instead of ordering through the upline. This authorization led to the creation of the ARP program.

width: (noun)
The number of distributors you have personally sponsored. This is the same as the number of legs you have.
Compare with depth.

WWDB: (name)
Abbreviation for "World-Wide Dream Builders." This is a "company" name used by a group of Diamonds to further disguise the fact that they are in the Amway business. A new distributor may even claim, "I'm not in Amway, I'm in WWDB."
See also INA.



Dexter Yager: (person)
An ex-beer salesman who created the Business Support Materials system for Amway distributors in the 1970's, he has become an extremely high-level distributor. He based the BSM system on the sales training techniques of such companies as AT&T, IBM, and others. His ownership of InterNet Services (which produces almost all of the tools used by Amway distributors, including the plan) has made him extremely wealthy. Due to his laid-back nature and support of "free enterprise," he has personally met many politicians and celebrities.
In recent years, ex-distributors have reported that he has become more and more like a "cult leader", basking in the praise from distributors.

YNMI: (person)
Abbreviation for "Yager Network Marketing Institute," this is an "institute for higher learning" created by Dexter Yager. It is nothing more than an invitation-only function where distributors learn "how to really build a network marketing business big." In reality, the information taught at this function is basically the same at any of the other functions, but with more higher-level distributors in attendance. Attendance is free to the distributor (the upline Diamond pays the cost of the ticket), but the Diamond has to recommend the distributor for attendance. The Diamond is free to recommend any distributor in his group- from an Emerald down to the newest distributor who is "showing potential." Upon completion of this "institute," the distributor receives a "diploma" certifying he has "graduated" from the course.


Back to Index