Transcript of the September 14 Open Meeting

Here is the transcript of the open meeting that was held Monday, September 14, 1998, in Orlando, Florida (to be specific: the Holiday Inn Select off University Drive in Winter Park, FL). The speaker was Joe Thayer, an Emerald Distributor. The group that held this meeting is in the D'Amico/ Hayes group: their line-of-sponsorship is as follows: Dexter Yager- Rick Setzer- Hal & Susan Gooch- Bill & Hona Childers- Brig & Lita Hart- (Carlos Marin?)- Angelo D'Amico.

For editorial comments on this presentation, please go to the Comments Page.

(As a side note, a special thanks goes out to distributor Michael Stencel of Fraser, MI (and his upline Emerald, James R. Wright) for inviting me to these Open Meetings. Without their help, these meetings could never have been recorded.)

The text is color-coded as follows:
Joe Thayer Black
(audience noises) Purple
(the host) Light Red
Joe's wife, Sharon Light Blue
(meeting "actions") Dark Blue
(links to this Open's Comments Page) Blue, underlined


It's been ten years now that I, since I've been going out talking to people about this business opportunity and about time and money and ah. When I first saw this ten years ago, ah, a guy wrote on the board, that showed me the plan, wrote down, um, 2 to 5 years. and underneath that he wrote the words "financial freedom." And ah, in fact, let me put this up here too. (writes the words "financial freedom" on the whiteboard) I, ah, I want you to think about what comes to mind when you, when you see those words written down "2 to 5 years to financial freedom?" Well, my initial reaction when I first saw that was, um, and I guess, how you react is gonna depend on where this presentation goes this evening. By the way, I'm gonna take about 45 minutes to do this, so if you gotta be somewhere, you can count on that. And ah, this is what happened, when I first saw that, "2 to 5 years to financial freedom." Well, went through my, my small brain was "Yeah, right." Anybody thinking that? Anybody when you first saw this, "yeah, right." Cause how of you have been doing something, been doing what you've been doing for at least 5 years? And how many of you are financially free because of that effort? Ok. See, that's the whole, see, I was kind of a logical person when I, I would come in, when the guy said "2 to 5 years to financial freedom." I said, "Wait a minute. I've been doing something for 10 years and I'm not financially free." Why wouldn't there be something out there that would give me freedom in 2 to 5 years year. So, now, if ah, maybe when you see that, you're reaction is, um, well, maybe it's like, how many of ya think, you thought about it and you said, "Well, um, that'd be nice if that was true." Any, anybody agree with that statement, "That'd be nice if that was, 2 to 5 years. That'd be nice, ya know." Cause how many of you wouldn't like to be financially free in 2 to 5 years? If that in fact, was true. Anybody have, anybody have a 401(k), by the way, or a retirement fund? (a few people raise their hands) Anybody have any money personally in, ah, investments, mutual funds, or the stock market? Anybody get your statement?

(audience laughs, can't make out words over laughing)

and notice all the money you thought you had got wiped out? You notice that? Yeah. I love, I love the stock market. I remember I was involved in the stock market in October, 1987, when it went down 500 points. I lost a third of my, my net worth. And then I, since 1987 and 1998 it all came back. And I picked up my statement yesterday and I looked at it. It all went away again. And see, I was feeling really good. I was... And I, I think this was what happened. Some of us in the, in the, in the, America here have gotten the feeling cause we have, we have a retirement fund, we have a 401k. We kinda look at that thing and go, "Hey, I'm doing okay. I've got some money here." And then all of a sudden, we get the statement. I think I lost 24% of my, of my value on my 401, well, it's not 401(k) since I'm self-employed and on retirement fund. I lost 24% from one statement to the next. Now, I can tell you, up until the last five years, that's gone up. And every time I get it, boy, I, I make a few more thousand, a few more thousand, a few more. Well, this is pretty good. I'm doing nothing, I'm making money. Now, I'm, I'm reading a book. It's called, "Rich Dad, Poor Dad." And some of you may have read that book. But in that book, one of the things the guy says, the first thing he says is, is, "You have to stop working for money. You have to get your money working for you." Now, I had a college professor. I had taken a course in the stock market. I had a college professor in 1970 that told me that. And here I, here I was sitting there the last 5 years looking at my retirement fund. Finally said, "It's finally happened. My money is working for me." And I, I don't know what happened last week. It went on vacation.

(audience laughs)

And it stopped working. So, anyway, I think that somewhere along the line I realized I needed something that would, that I could count on. Some kind of income that was beyond what I was doing. So, anyway, my reaction when I first, when the guy said "2 to 5 years for financial freedom" was "Yeah, right." Some people look at this thing and say, "Gee, I hope that's true." And some people look at this and say, "Boy, if, if that was true, I'm ready to get started." If I could, if I could, in fact do something in the next 2 to 5 years that would get me financially free, that would be great, right? So, ah, how, how do you respond to that? I guess that kinda determines where this conversation goes tonight. But, I wanna just kinda read some headlines to you. I like to collect things and this was, ah, I'm a member of a board of realtors for years here in the state of Florida. The fact that that I, I don't work real estate much anymore. But, ah, this I thought was interesting. This is an article they did about a guy, who's ah, at 70, he joined Coldwell Banker. He's, ah, now 80 and still going strong. And, uh, actually this goes back a number of years, I had cut this out. But, ah, when I cut this out I realized that I had never been to a retirement party for a real estate agent or a real estate broker. Here I was working in an industry hoping that some day to retire. And here was a guy that was 80 years old and still going strong. At the time, I was 40 years thinking, "Gee I only gotta do this 40 more years."

(audience laughs)

Now, I, I, I guess I gotta ask you a question. How many more years do you have left to keep doing what you're doing? And I guess, if, if you kinda figure, okay, when can I actually retire, is, ah, probably not gonna be in the next 2 to 5 years for most of what we do. Cause, I mean, I guess the best way to measure it is just to go to into your work place and kinda look around and say, "Okay, who's been here 5 years that's done?" And, you know, that probably isn't gonna happen. But, how many of ya, if it was true, would be a lot happier with your jobs? Wouldn't it be nice to know, gosh, I, if ya, if ya, started only got, 5 years I'll be done? Or if you've been there for 5 years, you're thinking, "Gosh, any day they can tell me I'm done." Or, what,

(audience laughs)

So, here, here we go. (reads headline) First one says, "Will you be able to afford to retire?" And this was an interesting brochure. The only thing that scared me about this was, was, it came from my, um, my investment company that I'm involved with. "Will you be able to afford to retire?"And, and, I wrote them back little note on the, on the, inside, ah, "That's, ah, why I was counting on you guys.

(audience laughs)

Why are you guys asking me these questions?" (reads headline) Here one where a guy says, ah, "20 more winks would be nice." Now I wanna, I wanna ask you a question. Does anybody know who invented the alarm clock?

(audience person says "Masochist.")

Now, you gotta think about this, it had to be, it had to be a human. Because only, only man could invent something that would interrupt the only time during the day when he's happy. Cause, I mean, let's face it, we're not, uh, don't we, are things like the best when we're sleeping? Because, um, don't, ah, um, have you ever looked at, does anybody have small kids? Looked at them in their sleep? Lull, lull, lull, little angels when they're sleeping, right? They're like the best times in our lives are when we're sleeping. And we invent a machine, or a device, that will wake us up, shock us out of that. So, I think it's kinda like a diabolical plot. (reads headline) But, uh, here, this guy writes, starts, "Like everyone else, I'd love to have a bit more money. I think I could use some more money." Ok, then he says, "A bit more money and the time to enjoy it." Cause I think there's something that kinda goes like this. There's people out here that have, ah, plenty of time, they don't have very much money. There's people who have lots of money, but not much time. And there's some of us like this- no time, no money. Anybody ever, I've got one time, I showed this opportunity to him and he said, "Listen, I am so broke, I am so busy that I don't have time to do anything." And I was thinking to myself, "Here's a guy that's so busy being broke, he doesn't have time to make money." And he has, and then, and then, somewhere along the line. How many of you, when you were like 17, 18 years old, maybe you had this conversation with yourself and you said, "Someday I'm gonna be wealthy." Anybody ever say that to themselves? How many of you when you were 17, 18 years old, had a, had a vision of what your life was gonna be like? How you were gonna live your life. You know, ah, what kind of car you were gonna drive, where you were gonna live, what kind of vacations you were gonna take. What you were gonna do. You, you probably had visions of your life. So, so, somewhere along the line we probably were thinking like this. We were thinking, "Someday I'm gonna have plenty of money and I'm gonna have plenty of time to enjoy it." And, and, and this is what I'd, I'd like to do tonight. Tonight, I'd like to give you the opportunity to look at something that could take you to where you are to where you at, at, one time pictured yourself. Now, understand something. This, this, is probably gonna take some work. Now, the other thing this guy said in here was "I'd like to have, um, I'd like to have the time to enjoy it." Um, he, he listens to it. He, um, says, "Like everyone else, um, I can always use a little more sleep." And ah, they did a survey, they were talking to people, and you know what they found out? That, that, that, the problem with most Americans is that we're tired. We're tired, we're worn out. I mean, we, we, we, do everything in a hurry, everything, everything keeps speeding up. I mean between. I was, I was listening to a tape on the up, ah, the way up here tonight. And the guy was talking about e-mail and how we could instantly access things from e-mail. Instantly send messages to people. And I'm about as computer literate as, well, as, as the next guy who doesn't know anything about computers.

(audience laughs)

But, ah, I couldn't imagine being that in-touch. You know, I, I, I see people, they walk around. They, they have not one beeper, but they have two. They have like a local beeper and a world-wide beeper so they can be reached anywhere in the world. They have cel phones. They have, they have, laptops, they have e-mail, and everything's gotta be done in a hurry. And you know, and, and, so, you'll, you don't even have to sleep any more. And ah, this says it would be nice to travel more often to see more of the world. How many people would, when you thought about your ideal life, thought, "Boy, there'd be some good places I'd like to go." You know, we just got an invitation to go to Prague. Three years ago, we went to Prague in the Czech Republic. And, we had the chance to see some of Europe and we, we, said to ourselves. "Boy, it'd be nice to be able to go back there." And then, 3 years later, we get an invitation to go back there in the beginning of December. And, um, it's, it's neat to be in Prague. Ah, most of the people we see in Prague don't speak English. And we have to do everything through interpreters. They know two words. They know, "Fired up." So, every time you meet somebody and talk to them, and you say, "How ya doing?", "Fired up." And you think they know, they understand English, and you find out, that's all they knew, "Fired up." But, ah, I mean just like, maybe, there's someplace you'd like to go. Maybe you haven't been anyplace. And how many people have been on a vacation and kind of, uh, you have to go home too soon? Like the vacation? Ever been on a vacation, we've been here long enough, we gotta get one. I can't wait to get on one. I can't wait to get back to work, I miss all the people there.

(audience laughs)

I don't believe, you know, and it's funny because I, I think that the same guy who invented the alarm clock invented the work day. Because, here you spend a third of your day going some place you don't want to be with people you don't want to be around. And doing something you don't really want to do. Listen, I, listen, I always ask people this question, um, "How many of you can think of something you'd rather do than wish what you have to do tomorrow?" I mean, if some alternative, if you had the choice? So, and that, and that, really kinda hit me- okay, what else would I rather be doing? And I don't know about you, but I got so used to getting up and going to work that I was just trying this work, just doing this same thing. And to me, it was kinda like, "Okay, this is what you're supposed to do." You get up early to an alarm clock, you drink your milk or cup of coffee real fast, you, you race to work, and you scream at people, and get at work and you get all stressed out and aggravated. And, ah, you go home, and then you do that again the next day. And I remember I was reading this article about this guy who was 80 years old and still really enjoying his work. And I was thinking, "Man, just 40 more years of this." And I don't know about you, but I remember so, I remember being so stressed out when I was about 38 years old that I remember one night, going to bed, saying, "Wouldn't it be nice if I didn't wake up." And, see, that'd be nice. Cause, I mean, you know, there's not that many people dead that have problems. Right? Stress level's really low. And I, and I, and I remember going, like, and thinking to myself, "My gosh, if that's what I'm going through and I was successful, why are people going through that, that aren't successful?" What are their lives like? What are people going through that are successful but just don't, don't have a way out, don't have any alternative?

So, let me get back to some of these headlines. Listen to this, "Bring back the people. Ah, short, shorter shopping, shorter shopper visit." Try saying that. "Shorter shopper visits and tougher competition have led the malls to offer a variety of entertainment." You got a spread, they just built a mall down by us, it's called "Riverwalk." Um, it's got, ah, 23 theaters in it, it's got 7 bars, it's got 6 restaurants, and 8 stores.

(audience laughs)

They built this entire thing and it's like, it's all for, for entertainment. And what they're, what they're saying in this article is that people, ah, malls, face a hard fight. (quotes article) "They are being threatened by a host of competitors, including catalogs, television, and the Internet. In addition to families that are too squeezed for time to spend much time in the mall." And I'm gonna tie all this together. Here's something, here's a great article. It says, "Some equality: Dads are getting as overworked as Moms."

(audience laughs)

I thought that was kinda neat. But, ah, here's one in the business section says, "Retire early, dream on. Most have saved too little or no preparation, study shows." Here's one that says, "Supermarkets are going online." That people are so busy, they don't have time to go to the supermarket. That they're having to buy goods and services from their computer. Um, here's one, "People saving less for their future." Listen to this, surveys show that 3 in 10 people save less than $10,000. Now you can kinda figure out if you're in the 3 or the 10, or the 7, right? At less than $10,000, 3 outta 10 people have less than. It says, "Nearly half of all Americans, 46%, have less than $10,000, and 15% have no savings at all." Isn't that, you know, sometimes, has anybody ever, has anybody ever said that you're never gonna be anything, you're never gonna last at it, that you're never gonna be successful? How many people have reached that level? Huh, anybody?

(audience laughs)

You just kinda, we, how many people have managed to spend just about everything you make? Hasn't been a problem, right? So, you ARE not an underachiever, you have achieved something. You have been able to do something with your life. So, okay, here's this, "Despite a flood of finance help, many feel ill informed. One in 5 households are (non-sales'd?), with nothing saved. Fewer than one third of retirees felt they were well prepared. A record one point..." Listen to this, how many people have heard before that the stock market and the economy was pretty good? Listen to this, "A record one point three-one million consumers declared bankruptcy in 1997." one point three-one million people filed bankruptcy in one of the best economies we've ever had. What do think's gonna happen when the economy goes bad? Yeah, things'll probably get worse. "Overall, 67% of baby boomers, those born between 1946 and 1964 are worried about their financial future. And 19% of people that you talk to say they live paycheck to paycheck." And let's see if I can, if I can't tie all this together for you. (writes on board) What is happening is two trends: one, people aren't saving as much money as they need to, so hopefully, some day, they can retire. Number two: the way people buy things are changing. If you can get in the way of a trend, you can make some money. Now when I saw this, this i, idea, 10 years ago, by the way, ah, I have to put something in here. We did this in 2 and a half years. So, I know it can be done in 2 to 5 years. In 2 and a half years, my wife and I were able to sell our real estate outfit that we, we had for almost 10 years, and it's been since, ah, 1992, I guess, we haven't had to go to work. Since 1992, we haven't had anywhere to be to make up, to make money. We haven't had to show up from 9 to 5, we haven't had to punch a clock, we haven't had to sell a house, we haven't had to report to anybody, strictly on what I'm gonna share with you tonight. Now, the good news, is this: you're already doing this. (points to 'trend #1' on board) Tonight, I'm gonna show you how, share with you how you can get paid for it. Now, when I say 2 to 5 years to financial freedom, some of you have been in business with us for a while, more than 2 years, and you're saying, "Well, wait a minute, I've been in this for 2 years and I'm not financially free. What's this guy talking about?" Well, let me tell you where it comes from. 2 to 5 years to financial freedom for the first, an itch, you have to do is, you have to have a "BUD." Now, how many of you have seen those three frogs? (This is a reference to Budweiser Beer's frog "mascots," currently appearing in advertisements. As a note, Budweiser is not associated with Amway in any way.) And frogs have been replaced by lizards, right? Well, that's not, that's not the BUD I'm talking about. This is where this thing starts from- 2 to 5 years from the time that you get a BUD, you can be financially free. Now, what does that, what am I talking about? Well, first thing, as far as the "Belief." You gotta believe that this thing is gonna work for you. If you're sitting here tonight and you're thinking, maybe you've been here before, maybe you're seeing this for the first time, but, the first thing you gotta do, you gotta believe that this could work for you, okay? That's, that's, it starts with belief. The second thing is, it's gonna come from "Urgency." Now, what does, let me just go back for a second. We have a system set up, of what we call functions and tapes and books that you can read and you can hear about success. People that have done this. You can, you can be around people that have had success in this business. I was listening to a tape today on the way up here from a guy who's been in this business for 17 years. 17 years. In 26 months, 26 months ago, he started with an idea, he didn't know anybody, and he talked to all his friends, everybody that he knew. In 26 months from the, from the time that he made the decision that he was gonna build this business, after 17 years, 26 months, he was financially free. Took him 26 months, he had already been 17 years, but for 17 years he never had a BUD. We teach people not to drink.

(audience laughs)

Belief. All the time, you know, you can't stand, you can't sit there and look at something and not have it work for you and still believe it's gonna work. Is that true? So, somewhere along the line, you have to change your belief system. So I started changing my belief system by when I looked at this business. Then I started believing that if it worked for somebody else, why couldn't it work for me? So where'd my belief come? My belief came from somebody else's achievement. Now how many people have realized, um, how many people have ever, ya’ll have heard of Bill Gates, of course, right? Now, have y'all heard about the house Bill Gates built? Bill Gates built a house that cost 50 million dollars. Now, I think the latest, the latest thing with the stock market, by the way, when the stock market crashed, Bill Gates lost four point, five point nine billion dollars. Largest single investor loss in the history of the country. Lost five point nine billion. Still got fifty billion left. Is he doin' okay? Now, I want, I want to try to put this into perspective, because, I want you to understand. If Bill Gates can do what he did, guy that dropped out of college, what happened in his life that changed things around? Now, let me put it into perspective for you. Course, a fifty, a fifty million dollar house, is that a lot of money?

(audience member says "Yes")

Okay, let me put it into perspective for you. If you had ten thousand, no, if you had one hundred thousand dollars in the bank, in cash, and you went out and built a house and it cost you forty dollars. Is forty dollars a lot of money-

(audience member says "no")

-compared to a hundred thousand? That's what the fifty bill, million dollar house is, compared to Bill Gates' fortune of almost fifty billion dollars. It's like if you had a hundred thousand dollars and spent forty dollars on a house. So is fifty million dollars a lot of money?

(audience member says "Not to him.")

It's a perspective, right? Just depends on where you're, where you're starting from. Now, this is one of the things I realized with most people. When I talk about 2 to 5 years to financial freedom, this is what I realized for most people. This is what happens. Most people aren't doing something that can get them financially free. And because I wasn't doing something all of those years that I worked, to get financially free And I, I really wasn't an open to looking at anything else. I was so concentrated on the fact that I was gonna just keep doing what I was doing, and hopefully something would happen. You know, we, in real estate, we, anybody in real estate? In real estate, we had to make the "million-dollar deal." The phone call's gonna come and the guy's gonna want to buy a million dollar house. And that's why you go into the office- cause you wanna get, you want to be there when the billion dollar phone call comes in. And some of you, maybe it's a, you work for a company who are paying you a bonus, if, if, if, it was extremely good sales that year, you get a big bonus, right? And that's the thing that's gonna change your life. So, some of the, some of you are looking for something to happen. And I kept looking at things and realizing that maybe it wasn't out there that could happen. That would change my life. But, when this thing came along, understand something, understand what you have your hands on. You have something that could change your life once you get a BUD. Okay, let's go back to this. (points to the board) The first thing is "belief." Belief will come from "has anybody else ever done it?" Well, I think most of us know people have done this, people who have faith in it. "U" is for "urgency." Now, where does urgency come form? Urgency comes form the thing that we want. What's your dream? What do you want? What was it you wanted when you were, how many people, one time before you die want to try being wealthy? I mean, not for a long time, maybe just for a week. Because you know, ah, everyone knows, all the wealthy people are going to Hell, right?

(audience laughs)

And by the way, if you're going, if you're, if you're going through hell, why stop there?

(audience laughs)

Just keep going, you know, just keep moving along. Cause, so, so, the thing was, you have to have urgency based on something that you wanted. Now this is what, I don't know about you, but I, I, I found that happened to me. I lost my urgency. I have gotten into such a rut in my life just doing the same thing over and over again, I didn't have any urgency. I was doing what you would call "okay." And let me tell you, some days, it would be like, ah, you know, ""okay" is like really, I guess it's better than being "rotten," but it's, you know, it's like, you're somewhere in flux there, you're just doing okay. And we were making enough money and we had a nice enough house and we had nice enough cars and we were just kinda getting by. And we really didn't have any dreams. And I was going to bed at night thinking, "Gee if I don't wake up tomorrow, it really won't be any big loss." You know, because sometimes, you know, you just start, I mean sometimes you can feel that way. So what happens? Something has to come along to change what you want. So what do we start doing? We start by, we start, we would do things like, you, you ever go out and look at like, like where, what's that, all the lakes out here, where, ah, where Shaquille O'Neil used to live?

(audience member says "Oward")

Howard Lake?

(audience member says "Islesworth")

Oh, Islesworth? You ever go out in that neighborhood and, you ever go out on a boat and see the houses from the water cause you can't drive through those neighborhoods, right? Cause they keep out the scum.

(audience laughs)

That'd be rough if nobody lived there. It's to nice to look at- the gates and stuff. But, ah, anyway, we see a lot of neighborhoods that do this now, they put up gates to keep people out. And I mean, you think a guy's who gonna rob somebody's gonna drive through there with a van, anyway? Nah, he's probably gonna get in some other way. So, anyway, here is what happens. You, you, I wander sometimes, kind of a, here's what happens. You ever drive through a neighborhood, you, you go home late and look at a really big house? And you ever say to yourself, "What does this guy do? Where does this guy work?" Ever see some guy drive down the street in like a, like a, these real big Mercedes? The big 500 S-D-L's? You ever wondered, "What does that guy do?" You ever go on vacation somewhere and you, you, there's this guy who's just, they're, they're just having a great time and you're just, pinching every penny? You're wondering, "What do they do?"

See, this is where it all starts. It all starts from somewhere deep inside, something that we want so bad that we attach a sense of urgency to it. "And I've gotta have this. There's something I gotta have." Now, I don't know about you, but I got to a point in my life where I didn't want to think about what I wanted because when I drove by those big houses, I was saying things like, "I can't afford that, why am I even looking at these?" I go to a car dealer and look at some cars and I say, "Man, I can't, he, ah." By the way, is anybody impressed by what cars cost these days? I mean, my first house, my last car cost more than my first house. When did that happen? You look in the trunk wondering where the bathroom is, right? There should be a bathroom.

(audience laughs)

If it cost that much, there should be a bathroom. So, you know, so, so, so, somewhere along the line, there had something that we want. So I kept going back to this thing, I kept going back to it, and I was 18 years old and I said to myself, "Someday I want to be wealthy. Someday I'm gonna be rich, someday I'm gonna have a bunch of money." But I couldn't figure out how it was gonna happen doing what I was doing. Cause I was doing what I was doing for like 18 years and I tried seven or eight different things, but nothing changed. So, when this thing came along, until they put up on, how it worked, 2 to 5 years to financial freedom. The first thing I said was, "Yeah, right." Deep down inside, something happened. I said, "Boy, I hope this is true. I hope this could happen." And you know, I really wasn't that magnanimous, I really didn't want it to happen for you. I was hoping it would happen for me. Now, let me tell you what you gotta figure out as you look at this this business. You gotta figure out "Can I do this? Can I do this? Are there enough people out there that are looking for an opportunity that I can build this business and have financial freedom in the next 2 to 5 years." Now, the other question became, "Who would you like to take with you?" Cause I thought it would be kind of, it, you know, it would kind of boring to be ah, financially free, not have to go to work, and you're the only one. Because we're kinda social people, aren't we? I mean, know what it would take with other people? I mean, how many people can think of 5 or 6 people that they'd like to go to Hawaii with if I was paying?

(many people in the audience raise their hands)

I mean, just for the kick of it. Take them with you just to say you did it, right? But I think there's people we like to spend time with, people we like to be around, people we like to help. It all falls into the "urgency" here. And, finally, the "D" is just, just to make the "decision." And it doesn't really matter what happened before, it doesn't matter what's gone in the past. I mean, the stock market was doing well, and it's, it's gone down. And guess what? It'll probably do well sometime in the future. How many people are hoping the stock market will do well some time in the future? But, we don't know, do we? And if you have a retirement fund that's, that's tied into the stock market, you better hope it does better, right? Because, if it doesn't, then what're we gonna do? We're, everybody's gonna be looking for something else. Now, this is where, this is what I did. I watched the stock market go down, it was like mixed emotions. In one hand, I'm thinking, "My, my God, I just lost 24% of my net worth." On the other hand, I'm thinking, "Man, I've got a business opportunity that people are gonna be more interested in." Because yesterday, we were doing okay. And today, they're not doing so good. But there's something here that people, people want more money. People want more income. And the good thing about this thing is, it doesn't matter if you want a lot of money or a little bit of money, it can happen. So, once you get the belief that this could work. "Is it ever worked for anybody else?" Then you put something, you attach some urgency to it. You know, when, not only when can I be done, but what could I achieve if I had it? I just think about things like, wouldn't it be neat if people had, like, ah, anybody have grown children? Anybody have grandchildren? Wouldn't it be neat just to take them, take everybody on vacation? The whole family. Just, you know, listen, don't worry about, just take 2 weeks off or more, you know, we'll handle that situation. And we're all gonna go some place together. Man, wouldn't it be neat just to do things that, you know, wouldn't cost you if you had the money to do it? Man, wouldn't it be neat just to buy a whole, how many people, your parents are still living? Wouldn't it be neat just to buy them a new car for the holiday, for Christmas? Pull up in the park, in the, in the, you know, pull up in the driveway with a big-ole red bow around it and say, "That's for the one I crashed when I was in high school."

(audience laughs)

I mean, wouldn't it be nice just to do something on a big scale. So, we're not, so, I realized that as I talk to people I gotta go somewhere. See, three years, I want to Prague. You know what the big dream in Prague was, when we were there three years ago? It was to come to the United States. Don't you think it was, I was with these people who were, I mean, "What do you want to do?" They said, "We want to go to America. We want to see America." And see, I realized right then that America was built on a lie. This entire country was built on the idea that, that there was gold in the streets. And most of us, it's just like. The other day I bumped into a guy about this opportunity and I said to him, I said, I said, "Do you want to do this?" (It's a common rule that a distributor should NEVER ask a yes/no question to get a person in- the person will say no. You say, "how soon do you want to do this?")And he says, "Well, I gotta think about it." And I was, I had just read, "Rich Dad, Poor Dad," and I said to him, I said, "Nope, that's not the right answer. You got two choices: yes, you want to do it, or no you don't. I need to know right now." Now, I don't usually do that to people, but if you're here for the first time, don't worry about it. "Yes, you want to do it, or no, you don't." Because, how many opportunities come along in your lifetime that could give you financial freedom in 2 to 5 years? That aren't gonna take a lot of money, but that is, is happening for somebody. So I realized, that as the economy starts to change a little bit, my opportunity gets a little better. More people are gonna open up, more people are gonna listen, there's gonna be more. Now, all's I gotta do is get my belief level up and make the decision to make this thing urgent enough that I can go out and do what I need to do to make it happen. See, I think that, that, that, "something" is gonna happen soon. I think that, you know, a couple of years from now, we're gonna sit back and we're gonna say, "You know, I remember 1998. But all of a sudden, I made this thing urgent. And my life changed."

So, what are we gonna do? Well, we're gonna take something that people are already doing- that's spending money. And we're gonna redir-, now, this is, this is really the simplest, simplest use. This is what we're gonna do, We take money that you're already spending to buy stuff that you're already buying and instead of buying it where you're buying it now, you buy it from yourself. Instead of having to go to the store and pick it up, you have it delivered right to your front door. Now, just thing about the stuff that you use every, single day. When I get up in the morning, I go in the shower, I have soap, shampoo, and cream rinse. I get out the shower, I have toothbrush, toothpaste, shaving cream, razor blades, aftershave lotion, I use deodorant. When I get dressed, my shoes, my socks, my belt, my underwear. I'm not gonna show you those, but I'm wearing Fruit of the Loom, no, I'm wearing Jockey tonight. I bought that from myself. I got a car that I bought from myself. I got phones that I bought from myself, I got long distance service that I get paid for. It's almost like, how many people have flown on a plane and have gotten frequent flyer miles? Now, do you just get on the plane for the miles, or are you going some place anyway and the miles are just a bonus? Now, imagine if every time you bought something, every time that you bought a product or service, you got some points for that product or service. That those points would be, would be tallied on a bonus scale that looks like something like this. (props up the bonus-scale chart) It goes from ah, 100 points to 75, actually 15,000 up here, but

(audience coughing, can't make out words)

100 points to 7,500 points. You get a bonus anywhere from 3% to 25%. This is the way it works: you buy some stuff, you get some points, and when you get that done, we send you a bonus at the end of each month. The more stuff you buy, the bigger bonus you get. So, how do you create volume? You create, now this is what I thought was really cool about this thing. You can do any one of three things with this. One, you can be a customer. It doesn't cost ya anything, you don't have to sign up for anything. All you have to do is order the stuff you're gonna buy anyway. Order all the stuff, the coffee, the, the, the tea, the creamer, the sugar, the Kellogg's cereal, your orange juice. Have it delivered to your house. When you get all that stuff delivered to your house, you get some points, but the best thing about this it gets delivered, so it's always convenient. Now how many people think that, at some point, this is what, what's gonna happen. Anybody familiar with the Internet and how that works? (refers to the computer network, not InterNet Services, Corp.) Anybody ever gone on, gotten on the Internet? Now how's this Internet, cause I've never, I've never ever surfed on the web. I've never turned on a computer and typed in "www" and I'm darn proud of it.

(audience laughs)

Now, but, I know people that do. Now, this is why, if you want to buy something on the Internet, how many different spots do you have to go to if you want to buy 10 different things? Go to 10 different spots, wouldn't you? I mean, you kinda have to search all over the place. Now, I know one thing, I had a friends, I was at a friend's of mine house the other night, we're talking about going to Alaska. I said, "Let's pull up 'www.alaska.com' and see what happens." Here's what we got: 1,200 sites. I said, "I don't have this much time... to search 1,200 sites to find out how to get to Alaska." But, imagine if there was a consolidator, if there was one company that you could go to where you could buy everything that you needed, that you were gonna buy on the way. That you could save money, save time, have it delivered to your door, and turn it into a business. A business, that in 2 to 5 years, could give you financial freedom. Well, this is where this thing kinda sets up. Okay, here we got 7,500 products, 1,200 companies, things that you're already buying. So this is, ya know, I was talking to my friend Angelo (D'Amico) just before I cam up here. This is what Angelo said, you know what he said to me? He says, "Joe, this is simple. You buy stuff, you get paid for it, you tell other people about it, you create volume." That's it. Why do we keep complicating this thing? Some people will want to be part of it now, some people will want to be part of it later, some people, it doesn't matter what happens, the bus or train is gonna pass them by. And some day, they're gonna sit down and gonna say, "You know what, gosh, I could've had a V-8. Ya know, I could've done this." And the time will just have passed them by. So, here we have all these companies. There's a, there's a consolidating corporation that brings all that together. So, what happens is this- you plug directly into this consolidating corporation, you pick up the phone, or you use your computer modem, or you use your CD-ROM and when you want to order stuff, you sit there and go, "click, click, click." You push a button, it's all, it's all automatically, instantaneously ordered. Charged right to your credit card, delivered to your house. At the end of the month, this consolidating corporation, which assigns you a computer number, keeps track of this whole thing and sends you a bonus check. You get a check. You don't have to worry about how much volume they get, how much volume they get, the computer takes care of all that and pays everybody for the volume that they get. So, this is what happens. There's a system out there. How many people wish you had invented 'Yahoo!'? (a number of people raise their hands) You know, you know, you know why, anybody understand why technology stocks are so volatile? They go up 25 points in one day and down 18 the next? Let me tell you why. They don't, they don't own anything. They have no inventory, they have no stock. They own a piece of proprietary work, that, that can help you search the Internet. If somebody ever comes out with a directory that says, that when you push 'Alaska' and you say 'I want the cheapest price,' and one thing comes up, Yahoo! will be out of business tomorrow. And so will every other search web that's out there. I know that much about it. But, if you have the consolidating corporation here, that's going to take care of lining up all these corporations. If companies are lining up trying to get into this consolidating corporation cause they do the best job of distributing goods and services to you, the consumer, and you could be part of that business, that business could last forever because consumers are going to buy forever. How many people realize that? It's never gonna end, is it? You're always gonna buy stuff. So, here's, here's what you do. We plug you into this system. Every time you buy something, we give you points which carries the bonuses- the more buy, the more volume you do. Now, this, this, a, bigger bonus you get. This is what we found out. We found out most people spend, or are already spending about $200 a month on basic things that they have to have. Now, the way we work is this- if you spend $200, you get 100 points, or about a 2 to 1 ratio. Sometimes it's 1 to 1, sometimes it's 3 to 1, but it averages out about 2 to 1. Which means, if you're spending $200 on stuff, you get 100 points. And when you spend $200 on stuff, you, you go to the bonus scale, you get a bonus back of 3%. Now, the best thing about it is, you don't even have to understand all this. The computer will track all this for you, based on a number you're assigned and you, you'll be paid at the end of each month based on the volume that you do. Now, how do we create volume? Well, this is how we create volume. We start out- you buy some products and services. You have some stuff delivered to your house. If you like it, you tell your friends about it. How many people told their friends about a restaurant? Has the restaurant ever paid you for telling them about it? No. I have a thing now with, um, American Airlines, where if I use their credit card at a restaurant, I get what's called "bonus miles" just as of I had flown on a plane. And guess what? I don't have to, all I have to do is pay with that credit card, happens automatically. At the end of the month I get a statement that says, "You went to this restaurant. That restaurant qualifies, you spent this much, the restaurant is part of our frequent flyer mileage thing, you get 200 points." It happens automatically, I didn't have to sign up for it, I just have to have that card. Every time I go out to eat to a restaurant, I use that card and I, and I didn't know if the restaurant qualified. If it does, I get the points, it's amazing. Same thing happens here. You don't even have to know where your points are going, you don't have to understand this. All's you have to do is buy stuff. How many people already know how to do that?

(audience laughs)

Now, somebody said to me one night, "Do I have to know how to sell?" Yes, every morning you have to get up in the mirror, you have to look in the mirror and say, "Buddy, from now on, you buy everything from me." How many of you think you can make that sale? Now, if you're not sure, we have some tapes and books that you can listen to that will teach you how to make that sale. Cause that's all you have to do- you have to buy stuff from yourself.

Now, this is what happens. When you buy stuff from yourself, you're gonna create volume, you're gonna share that idea with some other people. 1, 2, 3, 4, 5, let's just say you share it with 6 people. How people think you might know 6 people? How many people think that between now and rest of your life you might meet 6 people? So, this is the idea. What are we gonna do? We're gonna share it with 6 people. Will, ah, will everybody you share it with want to do this? No, but, but, this is what, when I saw this, and here's what, know what I said, I think I can find 6 people. Matter of fact, can I let you in on a secret? I'm, I'm, I'm just gonna tell you this: we found 3 and we were financially free in 2 and a half years. So you don't have to be an overachiever. You can be like, Bart Sim, Simpson, you know, underachiever, I only found 3.

(audience chuckles)

If you found 3 people that wanted to buy stuff from themselves, save some time, save some money, and share this with some other people, in 2 and a half years, you can be financially free. You won't have to go to work anymore. You can sleep until you're done. You can pay cash for a car. Anybody have a coupon book for your car? Anybody have a coupon book that came with car? You ever count how many coupons are left? Like this, like the numbers are going down?

(audience chuckles)

Ooh, just 47 more.

(audience laughs)

Remember when you could, used to have, you used to, you could only finance a car for two years. Now, you can take out a small mortgage.

(audience laughs)

Isn't it amazing? See, this is what we figure, this is why people need, so you find 3, you know, you, that, that want to buy somethin' from themselves, do everything, you know, but all their stuff they're gonna buy from their own business and it creates some volume. But look what happens if you found 6. Let's just say everyone here just did the minimum. Cause this is assuming 3 people that actually want to build the business. But let's say they did the minimum. They do the minimum, they spend about $200, they do about a 100 points, they get back a check for $6.00. Why? You get 3% of $200. So you're making $6.00, each one of these people are making a $6.00 profit. What are they doing? They're shopping and sharing the idea with some of their friends. Now, at that level, if each one of them only did $200, 100 points, this is what the computer does: the computer ties them into you. Gives you credit for their volume, 600 points, and at the 600 point level, you don't get 3%, you now get 9%. You get 9% of about $1,200 in volume. Plus the 100, $200 that you're doing. So, now, you're gonna make, oh, about $150.00 a month in profit. Now, think about that. You spend about $200 a month, you're making $100, $150 a month in profit, you're getting $200 worth of stuff for 50 bucks. It's a good deal. You do a little more volume and everything is free. How many people, if everything was free, you'd buy more?

(audience laughs)

Now, that's what I started thinking. You know, you know, I looked at this think and I started realizing a couple, simple things. We were using the products already that were available through these 1,200 companies. Except we were having to get in our car, go to the store, pick them up, and pay for them, and not get anything back for them except for a receipt. If that's all we did, was change where we bought our stuff, had it delivered to us, we could generate profit for ourselves. A profit that could grow. Now, let's take it to the next step. Let's say that like, each one of these 4, ah, of these 6, that they make, that they just help 4 people each. Now, this is what happens. Each one of these people do about $200 in volume, they'll get 100 points, they'll get a check for $6, same as you did when you did 100 points. But, this is what happens- you get 6 times 4, which is 24 people that are in your business, that is now 2,400 points that you are now getting credit for on the bonus scale. Plus the 6- that's 600 more points. That's 3,000 points that you're getting credit for. Plus you're doing a hundred points. That's 3,100 points total. About $6,200 in volume, at 2,500 points, you're gonna get 18% bonus, you're gonna get 18% on the $6,200. Everybody here is getting paid based on the volume that they do. And then, the thing that I was really, fascinated me about this whole thing was this: here I had a business doing 6, over $6,200 a month in volume and all's I was doing was $200, the same $200 I would do whether I went to Publix and Wal-Mart, or I bought the money, I bought the products through my own business. You know, sometimes, we, we make business a big, complicated deal. If we can just get people to realize that this is what you do- you go out, you shop from yourself, you buy the stuff you're gonna buy anyway, we pay you a bonus. You share that idea with some other people who think it's a good idea, we'll pay you a bonus. We'll accrue all these bonuses for you and in 2 to 5 years, you can be financially free. So, what happens next? Let's take it one level deeper. Let's just say that these 4 are half as ambitious as the 6 and they only help 2 people. So, now you're gonna have 24 people time 2 which is an additional 48 people, or 4,800 points, plus the 3,000, bring you a little over 7,500 points, you get a 25% bonus. When you hit 25% bonus, you're, you're gonna become what we call a "Direct Distributor" in the business, okay? Now, at the level, you're gonna be making about $2,000 a month. The first time, the first month you do that, you're gonna get a, the third month you do that, you're gonna get a $1,000 bonus. (in this statement, he refers to the Gold Direct bonus) You do it the first year, you're gonna get a $7,500 bonus, and then if you do it 12 months out of 12, you're gonna get at least a $10,000 bonus. Which means the first year, you could, you could literally help 6 people build the business who help 4 who help 2, you could be making over $50,000 on a part-time basis. Because what do you really doing? I mean, what are you really doing? You're shopping. You know, somebody says to me that they don't have any time to do this and I said, "Wait a minute. What about the time you spend standing in line at Publix? What about, instead of standing in line at Publix, you just picked up your computer, you picked up your phone, you dialed the 1-800 number and had the stuff delivered right to you? Would that save you some time?" His wife looked at me and said, "Yeah, that'd save me about 3 to 4 hours a week." I said, I said to him, "So, let me tell you what we do. We worked this business one night a week." She said to me, "What do mean, 'worked the business one night a week'?" I said, "One night a week, for the first 5 or 6 months we were involved in the business, we shared this with some of our friends. We would call our friends up on the phone and say, 'Hey, listen, we found a way you could save some money and make some money. We got a great business opportunity. Why don't you come over to our house Tuesday night at 8 o'clock, and we will explain how it works." And the first 3 weeks we were in the business, we had 75 people come to our house. Now, why do you think 75 people showed up? Cause they were all interested in saving money and making money. We didn't complicate this thing. We didn't make it some, "Oh, we're gonna get into business together and we're gonna get rich and have a yacht and build a farm." Listen, we're gonna save some money. And...

(End of side one)

...who got four who got two and they became Direct distributors. We have some people here who are making anywhere from 35 to $65,000 a year! We can't get 'em to quit! They said, "This thing is working, we just keep ordering stuff and keeps coming in," and they said, "Boy, this thing is convenient." You know what happens when you find something you really like, that's convenient? You tell other people about it. And pretty soon people, other people start getting in. And pretty soon, we had businesses in 6 different countries and 28 different states. We got people that order stuff, we don't even know who they are. But, but, they brush their teeth, they wash their hair, they use deodorant. Guess what happens? At the end of the month, you get a computer print-out, and now we have this thing called direct deposit. We don't even see the checks anymore. They just go right into our checking account. Every month we just, you know, we go to the bank and we take out all the stuff that we, we stopped, you know, this is bad, we stopped balancing our checkbook.

(audience chuckles)

You know when you stop balancing your checkbook? When it doesn't matter how much money is in there, cause you know at the end of the month, there's money left over. So this is what we started to do, we'd call up the bank and say, "How much money is in there?" And they tell us and we write that amount in our checkbook balance.

(audience laughs)

It takes us like, you know, now you can do it electronically, just push, it now takes us about 3 and a half minutes to balance our checkbook. How much time do you spend balancing yours? Now you've got the computer and everything. You're on the Internet. You're spending hours doing this. Let me tell you something- make so much money, it doesn't matter. I mean, you can solve some of your problems. This is what happens- you get the 6, you get 4, you get 2, you make yourself about $50,000 a year. Now, did, that, that really wasn't what excited me about this thing, it really wasn't. I was making more than $50,000 a year in real estate. What excited me was this: when this guy here builds the business (circles one of the '6' people in the plan he's drawn) to where he's making $50,000 a year, our consolidating corporation will pay us 4%, they pay us, not from his profits, but from their profits on what he did. And it became residual income. And all of sudden, it really didn't matter so much when the stock market went down. I wanna tell you something- in 1987, before I joined this business when the stock market was down 500 points, I was worried. I mean, I was, I was, so bad, people were stressed out over that. This last time when it, it didn't worry me because I had a stream of income that was created by 4 percents. Now, these 4 percents average, now, anywhere from about $600 to $1,200 a month, probably close to about a $1,000 a month. You get 3 of those, that's an additional $3,000 a month income, that gives you $36,000 a year residual income that you can count on. You're now up to about $80- $90,000 a year. Now, this is the crazy thing about this thing- um, you don't have to get up every morning and go anywhere to collect it.

But, you know, people are funny. I told this story- I had a friend who owned a factory in Hialea (Hawaii, U.S.A.) He owned this factory for years, it was one of the most products factories in, in, in, in garment making in all of Hialea. One year, a guy from South America came up and he said, "Listen, I want to buy your factory." And, he, and, right there on the spot, he buys this factory out. The guy sells it. He sends out a, a memo to all of his employees, "Tomorrow morning, we're having a meeting on the factory floor." 200 hundred employees show up. They're all sitting on the factory floor, they're wondering what's going on. He stands up in front of everyone and he says, "Listen, I have some good news and I have some bad news." He said, "The bad news is: I sold the factory and you're all gonna lose your jobs." Well, imagine, people have worked for 12-15 years, imagine how devastated they felt. He said, "The good news is: I sold it for so much that I'm gonna be able to pay you your salary for the rest of your lives. And all's you have to, you don't even have to come in to work, all you have to do is, on Friday, you come in just like you normally would and you pick up your paycheck." Now, is that residual income? One guy in the back of the room raises his hand and says, "We have to come in every Friday?"

(audience laughs)

See, I realized when I heard that story that I, I realized something, when I was going to share this opportunity with people. Not everybody was gonna get in. Not everybody was gonna understand this thing. Some people were, were gonna be, and I, I was, skeptical about it. They're gonna need more information. They were gonna need to investigate it. They were gonna need to check this thing out. You know, I looked at this thing and I, I, I remember I went back three times. And after the third time, I remember saying to my wife, I said, "What if this works and we don't do it?" Cause I remember at that, when I heard this part of the presentation, I was thinking, I was angry when I heard this thing the first time. You know who I was angry with? How come nobody ever told me about this? How come I had to wait until I was 40 years old because somebody came up to me and offered me this opportunity? How come someone didn't tell me when I was 20 when it would have made a difference, a real difference? But, you know what the good thing was? In 2 and a half years, we bought back 38 years from a system of real estate that said, "You can work until you're 80 and still be happy." Yikes!

(audience laughs)

So, we saw this thing and we said, "Yeah, we're gonna do this." It didn't really matter what people thought, didn't matter if people thought it was a good idea. How many people know that there's a lot of good ideas out there that a lot of people don't catch on to? And we realized there was somebody out there that we were gonna talk to, were gonna be friends of ours, that were gonna be skeptical and we were gonna prove them wrong by being successful. And all's we did was, we, we kept talking to people. We said, "Hey, listen, I got a business idea I want to take a look at. Hey, listen, I got some information I want to give you." Today, we make this so easy for you- we got videos, we got tapes you can actually hand these, you don't even have to be able to call. You can actually, you can literally walk around, just handing these to people. Somebody's gonna listen to 'em, and call you back. You put your number in the, the, er, your business card in there. Somebody'll gonna call you back, saying, "What's this all about?" Of course, we know this: there are people out there looking. In fact, we didn't have to turn this, we didn't, our corporation, by the way, is the Amway Corporation. It's been around since, gosh, since, you know, 1959, almost 40 years old. It did $7 billion worth in business. They did a survey, this is what they found out- they found out there were 700,000 people in the United States today that would get in the Amway business if somebody would ask them. 700,000 people! How many people would like to have that list?

(audience laughs)

But, think about it- there are 700,000 people that would just, that would sign up tomorrow if somebody would just ask them.

So, we could find a number of ways to ask them. We got tapes and videos to make it easy so you can ask people. But, you know what I think it really comes down to? I think that everyday you run into people. I mean, everyday there's somebody that cuts you hair, does your nails, or a doctor, or somebody that mows, is mowing your yard. I mean, there's people that you're working with that're just, they're, they're, they're just, driving to work on I-4 (the major interstate highway through Orlando, FL) going, "There's gotta be a better way." I think there's people out there that're just saying to themselves, "You know what? Yeah, I can't take the stock market. Here they are, worth less than I had before, had $800,000 and now you tell me I only have $300,000. And I can't touch it till I'm 59 and a half, anyway. What's gonna happen in the next ten years? What if it keeps going down? What if it doesn't do, what historically, it's always, it's always done? You know, historically in the United States, the price of real estate has always gone up? You know, the last 40 years, we've had deflation. We, actually, in South Florida, we had houses that you can buy today that are less expensive than they were 5 years ago. And 5 years ago, they were brand new. They've actually gone down in value. You know why? There's too many houses. They building any big housing projects up here? Drive around, folks, see how many homes are being built. Who's moving into all these things? Now, the way things are going, now in real estate, for the first time, they, we actually have deflation. If you're counting on what most people are counting on, which was selling your house when you got, when you turned 65, and buying a condo somewhere on the beach, and taking all that profit and putting it in the bank and living on it, it may not be there. What do you mean? You need a stream of income you can count on. Why? Because people will always buy stuff. So, we looked at this thing, and this is what we said to ourselves, we said, "You know what? We could make this thing work. We could do this." We have people that we, that we actually, we, we talked to, they actually said, "No." Yeah. Did we have people that we talked to that said, "Yes?" Yeah. Did we have more people say, "No" then "Yes?" Yeah. How many people did we need? 6. How many people did we find? 3. How difficult was that? I don't know, we found 'em in the first 6 weeks we were in the business. The first 6 weeks! The 3 people that we got it, went direct, got in the business, in the first 6 weeks. That's like, I want to quit, start over, I could find 3 more. It's amazing to me that when the opportunity is there, more of us don't do it. You gotta build, I mean, you gotta dig your well before you get the water. You know what? This is the best place in the world to do this. There's more people that come here, they come here for one reason- to see the dream. See a guy's dream called "Disney World." People come from all over the world, they're driving the streets, you're passing them everyday. Some of them from countries we haven't even opened up in yet. And they could be the first person in their country. There are people that, that could, there are people, there, there's more going on, corporately in the Amway business, here in Orlando, between the, ah, what do they own, a hockey team now? And the, the Orlando Magic. You think people don't know who owns the Amway Corporation? Rich DeVos, Jay VanAndel? Number 4 and 5 wealthiest men in the country. And what, what did they do? They started out a couple of years ago. Today, they may manufacture about 450 products that you can buy through the manufacturing company, as well as through the distribution company, 7500 companies, companies like Ford, Chrysler, General Motors, companies like AT&T, and MCI, that have put their products into this system. Companies like Kellogg's, you know you can buy your cereal through yourself? And the other day, I saw we had Fruit Loops on sale, by the way. Just buy the little boxes and give them to people who say "no."

(audience laughs)

Ha, ha, ha, you see, some people just never get it. Used to do this everyday. (He walks over and picks up the "Profiles of Success" and starts to leaf through it.) But you know what? I believe this- I believe that, when the, with the organization that we have, with guys like Angelo and Sue D'Amico, Jim and Barbara Hayes, Rick and Sue Lynn Setzer, Dexter and Birdie Yager. I believe the people we have, that the people in this room, just with the information that we have. If you're just here for the first time, check this thing out, if you've been in this business for a couple of years, if you'll just go out tomorrow morning and have yourself a BUD. Some of you need more than one. If you just get your belief level up there, if you put some urgency on this thing, and you make a decision to go out and hand this thing to at least 8 top and see some people, I bet you could find thousands of people in the couple of years who are looking for an opportunity. You know, sometimes we, we tend to dwell on people who don't do something, rather than look to what we can do. We have a tendency to look back at where we were as opposed to where we can be. I think if, if, if we concentrate on the future and where this business is going, I think we're looking at a $10 billion company by the year 2000. When I got in the Amway business, what excited me was that they were doing $1.6 billion. I though that was a lot of money. Why did we get to where we are today? Because we got in the way when they went from 1.6 to 7 billion. We were in the way. We had to be successful. It wasn't because we were so good, it was because the company was growing that fast. And we were in the way. And I'll tell you something- that same door of opportunity is opening up. As the economy gets a little bit worse, as people get a little more worried, when you approach somebody, you say to him, "You ever looked at other ways of making money?" you're gonna start hearing, "Yes, what have you got?" You're gonna start hearing more "Yes"'s, but you gotta ask the questions. And all's you have to do is hand, hand these tapes out, get them in people's hands, let the, the information that we have do the work for you. You know, it always amazes me when Jack introduces me tonight, it amazes me that attorneys and doctors, and professional business owners get in the Amway business. Cause I thought these guys were doing so well. I could never understand why a real estate guy would get in. Heck, half the time we'd be, we'd go to a closing begging that, "Please, please, have the money." Cause we already spent the commissions. Well, I couldn't understand why professional people would get in this business, until I understood that there is no residual out, income in any other business. There's no income that'll just keep going on. If you build this thing right, you build it once, you build it solidly, you can count on this income for the rest of your life. Now, maybe you don't want, you know, so you, you look at it this way, maybe you don't need to make $100,000 a year or $200,000, maybe ya figure you could make a couple hundred extra dollars a week, or a couple a thousand dollars. How many people, a couple a thousand dollars a month might make things a little bit easier? You know, a couple- 2 to 3 thousand dollars. You know, I, I said this when I started out, I said, "2 to 5 years to financial freedom." You know what I like to ask people? "How much money would it take, coming in on a yearly basis, that you can count on, for you to be financially free?" Anybody got a number? How much money do you have to have coming in? How much money, Rob?

(audience member says something inaudible)

Couple hundred thousand. How much money would have to come in, month after month, that you could count on, year after year? How much money in a year that you could count on to be financially free? Hundred thousand? Mark, how much money?

(audience member says, "65 thousand.")

65, 75? How much money?

(audience member says, "Um, hundred and twenty-five.")

Hundred and twenty-five? You, you know what's amazing about this business? It's totally predictable. You sponsor people and you help them build an organization, you can drop, you can drop the numbers and you can predict how many people it would take to make $60,000 a year. You can predict how many people it would take to make $100,000 a year. You can predict how many people it would take to make $300,000 a year. And I knew one thing- I could never predict, when I worked for someone else or even when I was in business for myself, how much business I had do to be financially free. I never saw how. So, when somebody says to you, "Well, what's this all about? What is it?" Just tell them, it's 2 to 5 years to financial freedom. How much are you wanting it? Well, I was reading an article in one of the local papers and they were talking about what concepts of multi-level marketing, and what they had. They started with money, it said, "Sell, sell, sell," that was the opening line. And I crossed it out and wrote over it, "Consume, consume, consume." Cause when you get in the Amway business, we got so many products and services, all you have to do is buy. You don't have to be the best salesman in the world. All's you have to do is buy. This is what's gonna happen if you buy enough stuff. You're gonna buy something that someone else wants and you're gonna sell something by mistake. And you're gonna make a profit for everything that you do.

Listen, one of the things I really enjoy about, about this business is the time I can spend with my wife. We travel around together and go places together and I'd just like to have Sharon give you her perspective on the business. Here's Sharon:

(audience applause)

her: You know, I want to tell you, one of, one of the biggest reasons that I got so excited about this business was I didn't have to spend so much time standing in line at the grocery store. Was probably on the top of my list of my least favorites things to do. Especially, how many of you ladies are working? Outside of the house, okay. You've probably got kids you're taking care of, your house, and all the things that you're doing. For me, standing in line at the grocery, I didn't want to do it. So, now I go around the outside of the grocery store. Almost everything, probably 95% of everything in the middle comes to, comes directly to our house. And the neat thing is, I mean, when we first got started, it was a little more difficult to order than it is now. Am I right? Yeah? And you get on your computer, if you're a computer person. Or if you're not, like me, you can still, we have instant order programs, we have, we have a couple of different programs. We can modem it in and it gets delivered to your door. Or, if you want to call an 800 number, you can do that. It's delivered to your door. And you know what? For me, I mean, that is so convenient and it, honestly, that was one of my favorite reasons for getting involved in the business. I mean, now, I have watched a lot, the past several years, every month they add new products. A company that you're already buying stuff from. I am just so excited. How many people have seen the new Service catalog? Just came out. I tell you what, this catalog is so incredible. First of all, Amway now has aroma therapy. Imagine that. I mean, Carey was just telling me that she ah, used the calming body lotion, so wash your hair, can I not tell that? She washed her hair and it came out really extra fluffy. I mean, all our friends are over now. But, anyway, I'm just gonna say, I know you guys aren't buying things from the store. Joe and I ate a whole bag of Rold Gold pretzels on the way up. But, it's alright because it's fat free. Imagine that, fat free.

(audience laughs since Joe is somewhat overweight)

Oreo cookies, I mean we both... (Joe says, "You're paying for that!") Just get the new catalog. I tell you what- Campbell Soup, okay? I mean, I am just so excited about, A-1 Steak Sauce, it's on advance order right now, so make sure you get your orders in. Um, Worcester, I mean there's so many neat things in here, in this new catalog. Another new product, these are the chocolate animal cookies. Oh, I'm telling you, I bought them because I thought Kathy would love them, but we actually love them just as much. And you know what? 3 grams of fat in this whole bag. That's it. For those of you who are health conscious, these are great. Anyway,

(audience laughs at something Joe says behind her)

You just have to try them. And September 25th, product fair. And you guys, you're gonna see all the new products and have awesome, excellent teaching. So, we're excited about that. Um, bring your guest. Your guest can come to the, the product fair for free. And um, everybody came in, the Christmas catalog. My daughter in-law and I sat down the other day, they're in the business too, we've already done all our shopping. It's so great cause we got these cherubins that Sharon told you about, going back to Prague in the middle of the summer, so we know we're gonna have it all done, gets off our list. Just, I'm so excited. There are so many great things. And for those of you that don't know, you can get all of your wrap and your, your Christmas trees and everything out of this catalog. So, it's really wonderful, and. Probably our biggest decision about the business was made on this very function, Thanksgiving weekend, 10 years ago almost, wasn't it? Anyway, Dream Weekend, and it's on Thanksgiving weekend, and um, this time it's in Washington, DC, and when I first when it was in New Orleans, and that's what gave us the belief and the excitement to build the business and to do whatever it takes, um, to have more lifestyle, to have financial freedom, to have um, whatever it is you want to have. You'll get that belief at the functions. So, make sure you find out all about it and come to the product fair on September 25th, and, um, Carey's got tickets, the other directs have tickets. It's been great. See ya there.

(audience applause)

So, this is the decision when we first saw it- first of all, it was, um, did we want to do it? And, the answer was, "No, we don't want to do it. We, we didn't want to do it." I didn't want to get up everyday to an alarm clock, I didn't want to work until I was, uh, 80 years old, but I was willing to do that. But I wanted results. If, in fact, somebody had ever built this business, and got financial freedom in 2 to 5 years, I wanted that. I wanted the results. I wanted the bottom now. So, next, the business, the second decision was, um, could we do this? We, we didn't know if we could do it, we looked at it, and said, "Well, okay, we can buy stuff." We went through the catalog, saw what they had- "And, okay, we can buy this stuff." The uh, the decision was, okay we'll buy this stuff and have it delivered to our house instead of going some place to have to pick it up. And we'll save a little bit of money and we'll save a little bit of time. The third decision we made, well, how much was it gonna cost? For about $160, you get a, um, about $100 worth of products and some catalogs. And to get started, you get a computer number from the Amway business. For another hundred ten, hundred, or so, you get tied into a system of books, tapes, and functions that will actually teach you how to build the business. So, as you drive around in your car, you can listen, be listening to a cassette tape that will teach you how to build the business. Now listen to what I said when I was looking, "Okay, what have we got to lose?" If it absolutely, positively didn't work, we're out about 300 bucks. Not bad, I spend $300 on weekends I don't even remember. Well, so, so I said to my, myself, "What have we got to lose?" You know, though, I remember, we went back again, back again, If you're here for the first time, come back and see it again. I remember the third time we walked out of this thing, I looked at my wife and I said, "You know, do you want to do this?" And she looked at me and she said, "I don't know, you want to do this?" And I said, "I don't know, do you want to do this?" She said, "I don't know, do you want to do it?" And I remember, the only decision we made, we said, "What have we got to lose? What if it works?" I mean, what have you got to lose? What if the next 10 people you talk to absolutely were gonna get in? Absolutely they would. What if they were on that list of 700,000, looking for an opportunity? What if they were gonna get in and all they needed was for somebody to ask them, waiting for you to ask them? I would, I urge you tomorrow to get something urgent. Something that you want in your life so bad that you can't get it doing anything else that you could possibly do. Think about it. Put it up on your refrigerator. Carry it around with you in your wallet or your purse. Put it up over your workstation at work. And, and make it an urgent commitment for your life and your future and go out and build this thing. Give it away, talk to some people, and this thing will go. Cause we enjoyed talking to you. And here's Jack, he'll tell you what to do next. And, uh, we'll see you in a couple of weeks.

(audience applause)

host: You know, as Joe was finishing up, I was thinking to myself, uh, you know, different things run through your mind, and uh, some of you have heard me do these meetings and now that you know what Joe looks like, you know the picture I held up that says, "Here's Joe at work." I don't know if you remember the picture or not. It's you standing behind the, uh, steering wheel of your boat in the (the Florida) Keys, going along the water at about 50 miles per hour. So, Joe's at work when the rest of us are at work. But, he works a little differently, I think, than some of us. But, uh, if that's your idea of, um, going to work, maybe driving a boat through the Keys or traveling around, going to Prague. Then, ah, obviously this business is for you. The uh, you know, Joe talked about it being a no-brainer to get into the business. I mean, what's the worst thing that could happen? You have the ability to buy stuff for the rest of your life. Um, but, You get in the business and build it to the level that we're talking about, 7500 points, 25%, you can make some money in this thing. And what I'd like to do real quickly is, if you are at that level, if you have hit the 7500 level, 25%, stand up and introduce yourself to us. And... tell us, let's do this, tell us not why you got in...

(tape ends)



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